AD NETWORKS
Rokt
Send conversion events and Audience from Amplitude to Rokt for campaign attribution, optimization, and reporting.
What Rokt does
Use the Rokt integration to send conversion events from Amplitude to Rokt. Rokt uses this data to attribute downstream outcomes to prior campaign activity and optimize advertiser campaigns. Common conversion events include purchases, subscriptions, app installs, account sign-ups, applications, and other customer-defined outcomes. Server-side event sharing helps improve reliability, coverage, and speed compared with browser-only tracking.