Shopify

Shopify is an all-in-one commerce platform that allows businesses of any size to create, customize, and manage online stores with ease. It offers tools for product listings, payments, shipping, and customer engagement, streamlining the selling process online, across social media, and in person. With built-in marketing features, analytics, and integrations with third-party apps, Shopify helps business owners track performance and drive sales. Its flexible, user-friendly platform supports growth, enabling businesses to scale and expand globally.

Use cases

• This integration enables you to ingest events and session replays from Shopify to Amplitude for further analysis
• Combine quantitative and qualitative data to improve your product
• On paid plans, use cart analytics to analyze users' carts, purchases, and report on revenue by SKU
• Campaign attribution to measure effectivness of marketing and brand promotions on signups and in product behavior
• Analyze user behaviors, map user journeys across the website, and understand what converts users on your site or store
• Enable visual labeling on your Shopify site to instrument new events without adttional code changes
• Run A/B tests on different content variants (like homepage banners, call-to-action buttons, or promotional offers) to determine which versions perform best in terms of user engagement and conversion rates.
• Control which content variant is displayed to users, enabling personalized experiences based on user behavior, demographics, or other segmentation criteria.