Amplitude Closes $80M Investment Led By Sequoia for Global Expansion of Product Intelligence

SAN FRANCISCO, CA – (December 5, 2018) – Amplitude, the leading product intelligence company, announced today that it has raised $80 million in Series D funding led by Sequoia Capital. Lead Edge joined the round as a major investor, and existing investors Benchmark Capital, IVP and Battery Ventures also participated. Sequoia partner Pat Grady has also joined Amplitude’s Board of Directors.

Amplitude’s product intelligence platform enables companies to use customer data from digital products and services to drive business outcomes like user growth, revenue and profitability. Product and growth teams use Amplitude to understand their user behavior, ship features and campaigns that have impact and effectively run their digital product portfolios.

Amplitude now serves more than 600 corporate and enterprise customers, including 18 US Fortune 100 businesses. Product teams at companies like Microsoft, Under Armour, Intuit, Twitter, Bonobos and Peloton use Amplitude to build for growth. The company will use this new funding to further scale its operations globally and build new solutions to help digital product leaders achieve systematic business growth.

“Amplitude is becoming to product what Adobe is to marketing and Salesforce is to sales: the platform those teams can’t live without.”
Pat Grady, partner at Sequoia and Amplitude board member

“When we spoke to Amplitude’s Fortune 100 customers, it was clear that Amplitude is becoming to product what Adobe is to marketing and Salesforce is to sales: the platform those teams can’t live without,” said Pat Grady, partner at Sequoia and Amplitude board member. “Every business is becoming a digital business, and digital businesses must deliver delightful experiences for customers. Amplitude is the perfect partner to provide product teams with the platform and processes required to build great products and deliver those delightful experiences.”

Modern digital teams rely on product intelligence to create a democratic understanding of the drivers of their core metrics across the company. With close to 6 trillion records in its custom behavioral database and doubling every few months, Amplitude’s growing product intelligence platform further improves customer engagement, acquisition efficiency and retention.

“Today, every company’s future is tied to their digital products. Products with great customer experience are driving growth in the economy,“ said Spenser Skates, CEO of Amplitude. “These products have become critical revenue centers for businesses pursuing digital transformation and yet leaders underinvest in them. At Amplitude, we work with CEOs, product executives and growth leaders to help them run and scale digital businesses with democratic access to product intelligence across their organization.”

“Amplitude is a transformative company that helps its clients create the best possible product experiences for end users. We believe Amplitude’s addressable market is endless, especially today, when so many companies are focused on product-led growth. It is no wonder to us that many of the world’s best product companies are Amplitude customers, and we’d expect it is only a matter of time until many more follow suit. We couldn’t be prouder to partner with such a special company,” said Mitchell Green, the Founding Partner of Lead Edge Capital.

Amplitude has assembled an experienced global executive team to capture this opportunity across the world. It’s been a banner 12 months for Amplitude as a company:

• Opened offices in New York, Seattle, Austin, London, Paris and Singapore to serve increasing demand from product and digital marketing leaders globally.
• Signed new global enterprise customers including Thomson Reuters, Le Monde, Movile, GS Home Shopping, Ola Cabs, Volaris, Iceland Air, Criteo and Qazkom Bank
• Now employs 230 people, doubling headcount over the last year
• Analyzed close to 6 trillion user actions across 30,000 applications

From our Customers

“At HotelTonight, we’ve learned that the difference between growth and stagnation comes down to how fast your team can experiment, analyze results, share learnings, and ship code. Amplitude’s product intelligence technology has helped us maintain our critical speed advantage as we scale,” said Madhu Prabaker, Director of Product at HotelTonight.