Ace acquisition with these essential exercises

Three Worksheets, One Goal: Better Acquisition Rates

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Learn how to acquire—and keep—new customers.

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Ready to improve your acquisition strategy but unsure where to start? We designed three easy-to-use worksheets to help you identify your ideal customers and channels, evaluate your onboarding, and measure your acquisition efforts.


Worksheet 1: The perfect pair


  • Part one: Define your ICPs, from company size and budget to geography and tech requirements.


  • Part two: Evaluate your acquisition channels with your ICP in mind to discover where you should continue to invest.


Worksheet 2: Enhance your onboarding


  • Improve your onboarding experience and turn new users into active, engaged customers.


Worksheet 3: Your digital product adoption report card


  • Record and track your key product adoption metrics to identify areas for improvement.