The Fundamentals of Product Analytics
Start here to build a strong foundation in Amplitude. Learn the essential concepts, tools, and steps you need to begin exploring your data and answering your first product questions with confidence.
Laying the Data Foundation
Before diving into analysis, it’s critical to ensure your data is clean, structured, and aligned with your business goals. Learn the key principles of data governance, taxonomy, and planning your tracking strategy—so everything you do downstream is trustworthy and impactful.
Learn the key steps to define your analytics goals, identify the right events, and ensure your data aligns with business outcomes.
A step-by-step guide to documenting the events and properties you'll track—so your team stays aligned and your data stays clean.
Get up and running on Amplitude as quickly as possible. Learn how to create your organization, get data flowing into Amplitude, create your first chart, and more.
Create & Manage Custom Events
Custom events are the building blocks of behavioral analytics. Learn how to create, name, and manage events that reflect meaningful actions your users take—so you can measure what truly drives engagement and retention.
Understand what custom events are, why they matter, and how to use them to measure key user behaviors.
Follow along to learn how to create a custom event that tracks page views—one of the most common and useful event types.
Hear real questions and insights from Amplitude users—tips, best practices, and lessons from the field.
Understand how to choose the right time interval for your analysis, from real-time monitoring to long-term trends.
Understand Event & User Properties
Go beyond “what happened” by enriching your events with properties. Learn how event and user properties help you segment audiences, drill into user journeys, and surface more nuanced insights.
See how custom events can streamline your charts and make your analysis faster, clearer, and more scalable.
Learn how to use properties to add context to your data and unlock deeper insights into user behavior.
Understand what user properties are, how they’re defined, and how they help you segment and personalize experiences.
Discover how event properties capture the details of each interaction—like button clicks, page types, or purchase values.
Essential Charts
Explore the core features of the Amplitude platform, from the navigation layout to the essential charts like Event Segmentation, Funnels, Retention, and User Sessions. This is your control panel for discovering insights.
Use Amplitude's Event Segmentation chart to learn what drives user behavior.
Learn how the Retention chart can help drive product adoption.
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Learn how to discover and confirm paths users take within your product by using the Journeys chart.
Create and analyze user sessions charts to uncover insights into user engagement and behavior. Learn to optimize your product and marketing strategies.
Use Saved Segments & Preset Filters
Learn how to save commonly used user groups and filters to streamline your analysis. These shortcuts help you move faster and stay consistent in your reporting.
Learn how to use the user dropdown menu to filter your analysis by engagement level—so you see exactly who’s doing what.
Discover how to use user segments to slice your data and uncover trends across different audiences.
Fine-tune your analysis by editing, combining, or reusing user segments—no need to start from scratch.
Get real-world insights from fellow Amplitude users on segmentation strategies, tips, and challenges.
Answering Your First Questions with Data
Apply what you’ve learned to answer real business questions. Whether you’re measuring activation, evaluating experiments, or identifying drop-off points, this step helps you turn curiosity into clarity using Amplitude’s tools.
A beginner-friendly walkthrough of the Amplitude platform—perfect for getting your bearings and taking your first steps.
Explore how to analyze specific events over time to track engagement, usage patterns, and user behavior.
Learn all about Amplitude charts—from event segmentation, funnel analysis, journeys, and more.
Since 2017, Saish has been a cornerstone of the Amplitude community, leading over 1300 discussions on data governance and product analytics. His innovative techniques have redefined data-driven growth.
Activating with Amplitude Use Cases
Now that you’re comfortable with the platform, explore real-world use cases to drive business outcomes. Learn how teams use Amplitude to improve onboarding, increase engagement, and optimize conversion funnels.
See how teams use Amplitude to identify activation barriers and improve onboarding experiences.
Learn how marketers use Amplitude to optimize campaigns, measure user acquisition, and drive conversion.
Understand the journey from sign-up to habit formation—and how to measure success at each stage using analytics.
Ready to keep learning?
Learn how to answer key product questions by exploring user actions and trends.