Description: We’ve added a new tab, AI Controls, in org settings that will be the new home for Amplitude AI configs, context management, and enterprise AI controls (in the future!).

The first feature in AI Controls is an AI Context input which lets customers provide org-level context to Ask AI and Agents. Think of this like the “preference” input in Claude/ChatGPT or Cursor Rules but for Amplitude’s agents. Admins can add up to 10K characters of context about their business, products, data taxonomy conventions, and analysis preferences which gets provided as context in all Ask AI and Agent responses to improve accuracy and relevance.

Why: Agents are hungry for context about each business and the "tribal knowledge" that exists in our customer’s minds and we’ve previously had no scalable way of providing this across our AI features. When customers provide more context, it dramatically improves the relevance of our AI insights and recommendations without requiring each user to re-explain their business in each conversation.

Where / Notes: • Visit Organization Settings → AI Controls → Manage AI Context. • This is visible to all users but only editable by admins. • This only impacts Ask AI and Agents and does not include MCP (yet).

Available in EUDC: Yes!

When: It’s live now!