Description: We’re excited to announce a feature extension of Cohort Sync Webhook which supports triggering campaigns in tools like Braze whenever a user enters or exits a cohort. The integration now supports up to 50 user properties alongside the user ID to personalize campaigns and enrich downstream data.

Customers can select which user properties to include through a new self-serve UI and reference them directly in their templates. Previously, the webhook only forwarded user IDs, limiting flexibility for destinations like Braze. With this improvement, customers can build high-intent, time-sensitive campaigns, such as cart abandonment, more efficiently.

Why: With this webhook, Amplitude sends cohort entry and exit events directly to Braze when a user enters or exits a cohort. This provides event triggered updates easier to use and more efficient for customers.

When: Available to all customers.