Out-of-the-Box Widgets let marketers and product managers add prebuilt elements like banners, CTAs, and messages directly from the Visual Editor—no code or deploys required. This removes engineering bottlenecks and accelerates website experimentation cycles.

Previously, every new banner, button, or modals required engineering support to build, style, and instrument, slowing down test velocity. Out-of-the-Box Widgets democratize experimentation by empowering non-technical users to test new ideas instantly. This increases speed, frees up engineering resources, and unlocks more frequent, creative experimentation across teams.

Available in the Visual Editor under the Widgets” menu. From here, teams can drag and drop prebuilt elements onto their website and configure them for experiments.