Understanding and solving for customer retention is a complex landscape. But looking at churn as simply a number or metric rather than as an indicator of behavior is short-sighted.

Join Amplitude’s Lilli Clark as she dives deep with Sr. Product Manager, Emma MacDonald on how SimpliSafe approaches customer retention.

They discuss how SimpliSafe:

• Defines retention
• Leverages quantitative and qualitative insights to understand the user journey
• Prioritizes their retention roadmap

You’ll leave with actionable insights that you can apply to your company’s retention strategy.