Free Product Insights for a Year

We approve over 96% of scholarship applicants. You’re qualified for an Amplitude scholarship if you are a:

• Startup with <20 full-time employees and <$10M in funding
• Black-led startup with <150 employees, <$30M in funding, and based in the United States
• Portfolio company with an Amplitude venture partner, and not a current customer

Y Combinator, Sequoia, and AWS ecosystem companies are eligible for the Amplitude Scholarship program regardless of their funding or headcount.

The Growth plan has a data limit of 200,000 monthly tracked users (MTUs). Each time you track a user interaction inside one of your analytics projects, that’s an MTU. For early-stage startups, 200K MTUs is typically more than enough. You can also choose to measure data use by event volume (20M events/month) instead of MTUs if it helps extend your data usage. To explore your options, contact us at scholarship@amplitude.com.

Basically, you'll have full and immediate access to every feature, template, and add-on in the Growth plan for free for a year if you use analytics at a reasonable pace.

Fill out the application for the Startup Scholarship program, the Tech for Black Founders Scholarship, or the Portfolio Company Discount. We’ll review your application within two business days, then contact you via email. If you’re accepted into a program, you can start using everything in the Growth plan for free immediately.

You’ll receive email reminders near the end of your free year. You can continue with the Growth plan on a paid basis or move to the free Starter plan. Startup Scholarship and Tech for Black Founders Scholarship recipients also unlock competitive discounts on the Growth plan and multiple other plan options for every year after.

An MTU is a unique user who triggers one or more events in an analytics or experimentation project in a calendar month. This can be either an anonymous user (which Amplitude tracks via device ID) or an identified user (tracked by user ID). Basically, the more user interactions tracked across all projects in a month, the higher the MTU count.

Your MTU count reflects the total number of unique users tracked across all your analytics and experimentation projects in a month. This article walks you through exactly how to estimate and track MTUs.

You won’t be charged if you exceed the 200K MTUs included with the Growth plan each month. Instead, we’ll contact you about lowering your MTU count the following month. You can always upgrade to get more MTUs. If you exceed the MTU count more than twice, you’ll be downgraded to our free Starter plan.

You get one free year of the Amplitude Growth plan. This includes essential features for startups like Amplitude Analytics, Experiment, Session Replay, and CDP, as well as premium advanced features, add-ons, and access to Amplitude’s Cohort community. After your free first year, you’ll enjoy competitive discounts on multiple plan options on an ongoing basis, so you can find a plan that fits your needs at every stage of your journey.

With Amplitude’s all-in-one platform, you can access Amplitude Analytics, Experiment, and CDP in a single unified dashboard. This one view allows teams to gather data and insights using Analytics and Experiment that run on all their data. Experiment comes with feature management, data quality checks, and more.