Marketing Analytics Dashboard

Optimize marketing strategies with our comprehensive dashboard. Explore key metrics such as page views, sessions per week, and average session length. Identify popular pages, track user behavior, and analyze geographic and device usage. Monitor conversion rates, trends over time, and channel performance. Ideal for marketers seeking actionable insights to drive website traffic, engagement, and conversion.

About this dashboard

Amplitude's marketing analytics dashboard offers a robust view of charts to help measure your site traffic, understand traffic demographics, and track conversions.

Site Traffic Measurement Charts

  • How many page views does my site receive?
  • How many sessions per week?
  • What pages represent the largest % of all Page Views?
  • How many pages does each user view on average?
  • What's the average session length?
  • Which pages are growing in popularity MoM?
  • What are common paths my users take?

Traffic Demographics Charts

  • Where in the world are your users?
  • What devices do your users use?
  • What platforms do your users use?
  • What hours of the day are users visiting my site?

Conversion Charts

  • What is my overall conversion rate?
  • Is my conversion rate changing over time?
  • How do my channels perform at converting?

How this template works

Unlock the full potential of your data with our step-by-step template.
1. Click "Try it in Amplitude" if you have sufficient data in an Amplitude account, or click "View chart in demo".
2. Replace the dashboard's placeholder content with your own events by clicking on the event names within the "Events" panel and selecting from the menu.
3. Save the chart and share it with your team.
About Amplitude
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people use their products, they can deliver better experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2.

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Marketing Analytics Templates
How many pages does each user view on average?
Calculate the average number of pages viewed per user, providing insights into user engagement and content consumption patterns. Suitable for website owners, marketers, and analysts aiming to optimize user experiences.
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Marketing Analytics Templates
How many sessions per week?
Calculate the number of sessions per week, aiding in understanding user activity and platform usage patterns over time. Suitable for product teams, marketers, and analysts focusing on user behavior analysis.
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Which pages are growing in popularity MoM?
Analyze the monthly growth in popularity of pages, providing insights into emerging trends and content preferences. Useful for website owners, marketers, and analysts tracking content performance.
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Where in the world are your users?
Analyze the geographic distribution of users, providing insights into user demographics and global reach. Valuable for website owners, marketers, and analysts tailoring regional strategies.