Acquisition Amplified: Resources to Supercharge Your Customer Growth

You've identified acquisition issues, and have new ideas for how to solve them - now what? We've curated our favorite resources for hooking new users from the start.

Customer acquisition 101

Dive into the fundamentals of customer acquisition. Learn key strategies, best practices, and actionable insights to acquire, onboard, and activate new users.

Drive Product Growth With Acquisition
Drive Product Growth With Acquisition

Learn to measure your acquisition and activation strategy in Amplitude.

Acquisition Playbook: Mastering Customer Acquisition Strategy
Acquisition Playbook: Mastering Customer Acquisition Strategy

Everything you need to know about acquiring new customers in one playbook.

Three Worksheets, One Goal: Better Acquisition Rates
Three Worksheets, One Goal: Better Acquisition Rates

Identify ideal customers, assess onboarding, and measure acquisition with these worksheets.

Acquisition metrics that matter

Understanding the right metrics is key to boosting customer acquisition. Dive into these resources to discover which metrics to prioritize, effective tracking methods, and actionable strategies to optimize your acquisition efforts.

Click-Through Rate (CTR): How to Calculate and Increase Your CTR
Click-Through Rate (CTR): How to Calculate and Increase Your CTR

Learn more about how to calculate click-through rate (CTR) and how to increase your CTR.

Customer Acquisition Cost Formula: Boost Business Performance
Customer Acquisition Cost Formula: Boost Business Performance

Learn key formulas and tips to boost business performance.

Driving Growth with Amplitude Part 1: Unlocking the Power of Integrations
Driving Growth with Amplitude Part 1: Unlocking the Power of Integrations

Learn how our team uses Amplitude to power marketing and customer success emails at scale.

Driving Growth with Amplitude Part 2: Measuring Campaign Impact
Driving Growth with Amplitude Part 2: Measuring Campaign Impact

Learn how our team uses Amplitude to understand and improve campaign performance and share insights.

Product Benchmark Metrics

Check out how your acquisition metrics measure up

See product benchmarks across industries, regions, and company sizes to better understand the relative performance of your key product indicators, such as activation, engagement, and retention.

Check out how your acquisition metrics measure up

From funnels to flywheels

Acquiring new customers is just the start—the real challenge is delivering value fast. Explore these best practices from Gartner and more to master everything from acquisition funnels to flywheels.

How Customer Acquisition Fuels Greater Growth
How Customer Acquisition Fuels Greater Growth

Gartner shares customer acquisition strategies that meet buyer preferences and maximize revenue.

The Flywheel
The Flywheel

Hubspot's take on how the flywheel drives business growth and customer delight.

Get Fly: Unleashing The Power Of The Flywheel Model
Get Fly: Unleashing The Power Of The Flywheel Model

Tips from Forbes for embracing flywheels over funnels in your team's day-to-day.

Essential tools and tactics for marketers

Tips on the tools, data, and tech you need to nail customer acquisition.

Marketing Analytics Tools: What They Are and Why They Are Important
Marketing Analytics Tools: What They Are and Why They Are Important

Learn what marketing analytics tools are and why they are important to the success of an organization.

Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform
Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform

Learn why adopting a unified approach to digital analytics drives better outcomes.

Marketing Forecasting 101: Steps, Benefits, and Data to Use
Marketing Forecasting 101: Steps, Benefits, and Data to Use

Discover how to harness marketing forecasting for better planning and business outcomes.

Goodbye MQLs: Why Product-Qualified Leads Drive Faster Growth
Goodbye MQLs: Why Product-Qualified Leads Drive Faster Growth

With Amplitude’s powerful integration with HubSpot, marketers can drive eight times better conversions compared to marketing-qualified leads (MQLs).

Acquiring customers is just the start

Power up your growth and accelerate customer acquisition by joining top organizations with Amplitude. Get started today with a free account and instantly unlock the tools to acquire and activate new customers.