what is revenue churn
Best Practices
May 8, 2024

What Is Revenue Churn? (And How to Reduce It)

Revenue churn is a retention metric that measures a company’s revenue loss due to customer cancellations, downgrades, or reductions in spending.

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Michele Morales
Senior Product Marketing Manager, Amplitude

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Michele Morales
Senior Product Marketing Manager, Amplitude
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Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Acquisition Playbook: Mastering Customer Acquisition Strategy
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Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

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Learn about analytics, product, and more from industry experts.

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Adam Greco
Product Evangelist, Amplitude
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Julia Dillon
Senior Product Marketing Manager, Amplitude
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Ibrahim Bashir
VP of Product, Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude