When the team at Zip, an Australian digital financial services company, uncovered a moment of friction in their customer journey, they made a repayment button more discoverable. This single, simple change led to a 60% improvement in use, saving customers an equivalent of 4,000 days worth of time across seven months.
There are a ton of similar stories out there, where one insight leads to an incremental change that unlocks substantial revenue or monumental improvements to your customer experience.
A single moment of discovery—an aha moment—can change everything.
Six triumphant aha moments that changed the game
Last year, we shared a series of aha moments that fundamentally improved the way companies like Fender, Spirit Airlines, Coursera, and Dropbox build products.
This year, we’re back with six more stories featuring ITV, Udemy, SafetyCulture, NTT Docomo, Zip, and Drata.
What we love about these aha moments is the instant clarity one insight can bring. For the online skills marketplace and learning platform, Udemy, digital analytics was the metaphoric turning on the lights.
The Udemy team wanted to attract more companies to sign up for Udemy Business, a subscription plan for organizations and their employees. To do so, they wanted to learn how companies find Udemy Business, and what leads them to sign up.
Through Analytics and user segmentation, the team uncovered that 50% of companies discovered Udemy Business from one page and that organizations interested in both technical and professional courses were more likely to sign up.
The Udemy team redesigned the page to focus on their best technical and professional courses and increased its annual recurring revenue for the experiment group by 4%.
We love seeing our customer’s improvements to critical business metrics, almost as much as we love that digital analytics helps you leave the roadblocks and untapped potential behind.
What breakthrough will you uncover?
Digital analytics is the cure to those troublesome headaches, the difficult-to-understand problems, the roadblocks that fester and grow, and the stagnation stunting success. It’s a powerful crystal ball that helps you see immediate, impactful actions without having to boil the ocean.
Digital analytics breeds aha moments and continually impact change. It is the catalyst for positive and repeatable growth.
It helps your team answer and solve the larger, 50k-foot strategic questions like:
- Why are we not retaining customers?
- How can we continue to grow our acquisition rates?
- Or, how do we generate more revenue without impacting retention or acquisition?
And, chip away at the micro questions deep in the weeds, like:
- Where in the onboarding journey do users fall off?
- Which features drive the highest engagement?
- What personalized discount should I offer a customer?
The answers to your questions—and even questions you didn’t know to ask—can lead to discovering aha moments every day. In fact, the team at the Australia-based workplace operations platform SafetyCulture uses Amplitude daily to uncover impactful changes that have improved retention, engagement, and feature adoption.
Camilla Edwards, Senior Product Manager at SafetyCulture, best sums it up:
“If I didn’t have that data, I’d be pretty lost.”
Your aha moment is waiting
Aha moments are infinite with digital analytics. What you’ll come to find in the next few weeks is that aha moments can happen anytime, anywhere. They are not isolated to any industry, company size, or region. Any team, role, and skill level can uncover an aha moment. And as we showcase these powerful stories on our YouTube channel across the next few weeks, we seek to inspire you.
Discovery and innovation start with an aha moment. How will you create value for your customers and untether your company's revenue potential?
Try Amplitude for free and discover your aha moment today. And subscribe to our YouTube so you don’t miss this great series.
