Meet the Digital Optimization System.
The first unified system that brings together an entirely new depth of customer understanding with the speed of action to optimize experiences in the moment.
and understand customer behavior in a new way.
which actions lead to business outcomes.
each experience to maximize impact.
Data, insight and action–at scale
Disrupting is a team sport.
Unify every team with visibility and speed to act together.
Empowering the top product teams in the world to make data-driven decisions and build products that drive outcomes.
- Analyze product usage
- Find moments of impact
- Adapt products to each user
- Create data-driven roadmaps
- Maximize monetization
Enabling marketing teams to measure critical digital metrics and grow customer engagement and lifetime value.
- Optimize acquisition programs
- See the customer journey
- Identify high-value audiences
- Collaborate with product
- Make 1:1 personalization possible
Bringing engineering teams closer to the customer and business while enabling them to build faster than ever before.
- Ship features faster
- Run better tests
- See customer impact
- Create trustworthy data
- Spot anomalies and bugs
Helping analytics and data scientists limitlessly explore behavioral data and save countless hours with best-in-class self-service solutions.
- Democratize insights
- Scale data literacy
- Answer questions instantly
- Refocus on strategic projects
- Access pre-built models
Giving leaders the insights to track digital business performance and connect strategy to customers and business value.
- Monitor top KPIs
- Connect product to revenue
- Out-innovate competition
- Create data-driven culture
- Improve customer experience
Where the rubber meets the road.
The Amplitude System connects digital products directly to customer outcomes—and optimizes the business value of digital investments.
Maximize digital product revenues.
Improve key metrics like activations, retention, order size & frequency, subscribers and lifetime value.
Drive efficiency without sacrificing customer experience.
Reinvest data science and analyst time while lowering legacy analytics spend.
Mitigate innovation risks.
Reduce product rollbacks, spot anomalies & bugs and address privacy concerns.
Why digital teams needed a new system.
A new “Big Idea” report from Constellation research unpacks the forces and nuances that have led to a new way of working and a mission-critical system for digital businesses.
- How have customers and products changed forever?
- Why measure behaviors over experiences?
- What infrastructure is used by the top digital products?
- Why are BI and marketing clouds not the answer?