Meet the Digital Optimization System.
The first unified system that brings together an entirely new depth of customer understanding with the speed of action to optimize experiences in the moment.
See
and understand customer behavior in a new way.
Predict
which actions lead to business outcomes.
Adapt
each experience to maximize impact.
Close the loop between data, insight and action.
See Amplitude in action, from capturing the right data to understanding and optimizing every customers’ experience.
Data, insight and action–at scale
average monthly customer behaviors tracked
products implemented and discovering insights
targeted experiences
Disrupting is a team sport.
Unify every team with visibility and speed to act together.
Product
Empowering the top product teams in the world to make data-driven decisions and build products that drive outcomes.
- Analyze product usage
- Find moments of impact
- Adapt products to each user
- Create data-driven roadmaps
- Maximize monetization
Marketing
Enabling marketing teams to measure critical digital metrics and grow customer engagement and lifetime value.
- Optimize acquisition programs
- See the customer journey
- Identify high-value audiences
- Collaborate with product
- Make 1:1 personalization possible
Engineering
Bringing engineering teams closer to the customer and business while enabling them to build faster than ever before.
- Ship features faster
- Run better tests
- See customer impact
- Create trustworthy data
- Spot anomalies and bugs
Data Science
Helping analytics and data scientists limitlessly explore behavioral data and save countless hours with best-in-class self-service solutions.
- Democratize insights
- Scale data literacy
- Answer questions instantly
- Refocus on strategic projects
- Access pre-built models
Executives
Giving leaders the insights to track digital business performance and connect strategy to customers and business value.
- Monitor top KPIs
- Connect product to revenue
- Out-innovate competition
- Create data-driven culture
- Improve customer experience
Where the rubber meets the road.
The Amplitude System connects digital products directly to customer outcomes—and optimizes the business value of digital investments.
increase in conversions
Maximize digital product revenues.
Improve key metrics like activations, retention, order size & frequency, subscribers and lifetime value.
increase in productivity
Drive efficiency without sacrificing customer experience.
Reinvest data science and analyst time while lowering legacy analytics spend.
average ROI
Mitigate innovation risks.
Reduce product rollbacks, spot anomalies & bugs and address privacy concerns.
The Digital Optimization Ecosystem.
Our system extends beyond our suite. You can integrate with the system, implement the system and grow with the system.
Partners
Networks
Teams of experts to help you become a disruptor, no matter where you are in your journey.
Connected
Stack
Winners are moving beyond ‘growth hacking’ to leveraging integrated technologies to systematically growth.
Amplitude
Community
Diverse expertise and documentation to help you get the most out of your Amplitude investment.
Best
Practices
It takes knowledge, skills and a set of best practices to transform teams and industries.
Why digital teams needed a new system.
A new “Big Idea” report from Constellation research unpacks the forces and nuances that have led to a new way of working and a mission-critical system for digital businesses.
- How have customers and products changed forever?
- Why measure behaviors over experiences?
- What infrastructure is used by the top digital products?
- Why are BI and marketing clouds not the answer?
