Customer Resources

Your Resource Hub for the Best of Amplitude

A curated set of resources designed to help you learn, grow, and succeed with Amplitude.

Introduction

The Fundamentals of Product Analytics

Learn the essential concepts, tools, and steps you will need to begin exploring your data and answering your first product questions with confidence.

Product analytics fundamentals learning resource
Essentials

Understanding User Behavior

Analyze retention, optimize conversion funnels, and segment user behavior to answer key product questions, map journeys, and drive engagement.

Understanding user behavior analytics dashboard
Data Foundations

Structuring & Trusting Your Data

Learn how to create custom events, understand properties, model data, and maintain quality to ensure accurate, actionable insights.

Data structure and quality management interface
Insight Sharing

Data Collaboration & Communication

Empower every team to make better decisions by collaborating and communicating with data—together, in context, and in real time.

Data collaboration and communication tools interface
Advanced Use Cases

Driving Activation & Engagement

Understand what drives retention, unlock key activation moments, and design onboarding experiences that keep users coming back.

Activation and engagement analytics dashboard