Most products aim to be category-defining leaders in their space, but the odds of actually pulling that off are lower than many think. On the other hand, creating a standout product that disrupts the competition can be more realistic and scalable.

Join us for our March Coffee Chat with our guest James Evans, Director of Product Management at Amplitude (and the Co-founder of CommandAI), for a conversation on how to create a product that disrupts categories instead of creating them.

During this conversation, we’ll hear from James on:

• Lessons on finding the correct product fit
• How to lean into product disruption instead of creation
• Guidance to achieve market leadership

In addition, 10 lucky attendees will win a $25 Starbucks gift card!*

*To win, you must be in the US or Canada, attend the Coffee Chat live, and not use a personal email address to register for the event. Winners will be randomly chosen within 48 hours after the webinar concludes and contacted via email.

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