When your product and marketing teams aren’t speaking the same language, it’s tough to know if your efforts are actually working.

​That’s exactly where AirDNA found themselves. They could see email metrics in HubSpot—opens, clicks—but had no way to connect those campaigns to what mattered most: onboarding, feature adoption, retention.

​In this How I Amplitude session, Allyson Marks, Product Analyst at AirDNA, will walk us through how her team connected HubSpot and Amplitude to bridge that gap.

​You’ll see how they:

• ​Combined product and marketing data into a single view of the user journey
• ​Ran a joint test campaign that dropped cancellations by 45% and boosted onboarding completion by 38%
• ​Used Amplitude cohorts inside HubSpot to target emails that actually influence product usage