Product-led growth (PLG) is an integrative force that drives sales pipeline and sustainable growth when implemented correctly. However, some companies aren't yet taking advantage of this powerful approach.

After this session, you’ll be able to:

• Apply insights into product-led growth workflows and how they interlace with marketing efforts
• Implement best practices for executing PLG
• Deliver experiences that navigate users through acquisition, monetization, and retention
• Draw inspiration from companies that apply PLG principles