In this workshop, Adam Greco, who has been part of hundreds of digital analytics programs over the past twenty-odd years, will share how to be successful with digital analytics.

The workshop will outline the specific process that should be followed to maximize your chances of success, while giving attendees an opportunity to apply some of the concepts from the workshop in real time and leave with specific steps that they can take back to their organization.

Why Attend?

During this workshop, you will learn how to:

• make digital analytics more strategic at your organization
• recognize if your analytics team currently is a profit center or a cost center and
• how to become a profit center if you're not

Limited spots are available, save your seat now.

Event location: Design Offices Köln Mediapark, Kaiser Hof, Erftstraße 15-17, 50672 Köln

Agenda:

• 15:00 - 15:10 arrival and welcome / check-in
• 15:10 - 15:15 intro to workshop and welcome by analytics expert Adam Greco
• 15:15 - 16:00 First part of the Workshop: Unlocking Success with Digital Analytics
• 16:00 - 16:30 Coffee Break
• 16:30 - 17:15 Second part of the Workshop: Unlocking Success with Digital Analytics
• 17:15 - 17:40 Wrap up and Ask Me Anything with Adam
• 17:40 - 18:00 Amplitude Made Easy Demo by Oliver Wahner

Meet your host:

Adam Greco is one of the leaders of the digital marketing analytics industry. As one of the earliest customers and employees at Omniture, he has helped thousands of organizations improve their digital properties through the use of data. Adam has blogged extensively about digital marketing analytics and authored the preeminent book on Adobe Analytics. Adam has served as a board member to several digital analytics organizations and has won several awards from the Digital Analytics Association. Adam is currently a product evangelist for Amplitude where he helps leading organizations strategize around using data for digital marketing.