Amplitude for Financial Services
Build finserv experiences that keep customers coming back
Optimize every touchpoint of your users' experience with advanced analytics and experimentation.
See Amplitude in Action
Why Amplitude
Get the insights you need to build digital finserv products consumers love.
Improvement in mobile click-through rates for Nerd Wallet.
Increase in activation for Quickbooks.
Boost in user retention for WeMoney.
Create digital experiences customers want to use
Increase digital product adoption when you decode customer journeys and build finserv products that are easy to onboard and delightful to use.
Real-time insights into the evolving customer journey
Optimize your digital experiences to acquire, retain, and monetize more customers.
Increase financial transactions
Understand which key milestones drive users to their first—or fiftieth—transaction. Quickly test and measure to reduce friction and get your offers to convert.
Personalize financial experiences to gain lifelong customers
Identify behaviors, cohorts, and user paths that lead to cross-sells, upsells, and customer loyalty.
From offline to online, create customer journeys at scale
Shift offline customers to digital with with targeted and personalized experiences.
Analyst report
Forrester names Amplitude a Leader and a Customer Favorite
Looking to align product and marketing teams on one powerful self-serve analytics platform? Amplitude delivers. See how we earned 5/5 scores across 21 criteria in The Forrester Wave™: Digital Analytics Solutions, Q3 2025.
The leading AI Analytics Platform to drive profitable growth
Put security and privacy first
Our commitment to data privacy and security is embedded in every part of our business. Maintain compliance with best-in-class security certifications and tools to meet privacy regulations.
Get data you can trust
Great data is the foundation of AI analytics—and with Amplitude, you’ll have everything you need to integrate sources, resolve identities, and control customer and product data.
Take action on clear insights
Amplitude gets you to the heart of what drives behavior. With self-serve insights, teams can answer questions about the customer journey and take actions that drive engagement and growth.
Get started with financial services analytics
Deliver the modern product experience your customers want today—and whatever comes next—with actionable insights anyone can access with a few clicks.