The Product Strategy Flywheel: A 360° Approach to Strategic Clarity
Discover The Product Strategy Flywheel, a framework that helps teams gain a 360° view of their strategic landscape by examining three critical lenses:
- The Market Lens – Understanding external forces, competitive dynamics, and emerging trends, like Artificial Intelligence
- The Customer Lens – Prioritizing user needs, pain points, and behavioral insights
- The Metrics & KPIs Lens – Aligning business and product success by tracking what really matters
You’ll Learn:
✔️ How to evaluate your product’s strategic position using the three lenses
✔️ Techniques to align stakeholders around a shared vision
✔️ Ways to turn strategic insights into a concrete product roadmap
By leveraging this framework, teams can build alignment, sharpen their focus, and define a confident roadmap of initiatives that drive real impact. Expect a hands-on discussion with practical takeaways to help you transform high-level strategy into actionable direction.
From Data to Decisions: Building a Data-Informed Product Culture
We'll share how product teams can make data work for them by:
- Defining a North Star Metric that provides clarity and focus for long-term success
- Identifying high-impact metrics that align with business and product goals
- Using data storytelling techniques to highlight behavioral patterns and customer pain points
- Turning insights into strategic decisions that optimize acquisition, retention, and monetization
You’ll Learn:
✔️ The role of a North Star Metric in aligning teams and driving growth
✔️ How to use KPI Trees and Metric Maps to prioritize the right metrics
✔️ Techniques to define customer profiles and uncover behavioral trends using data
✔️ A framework for translating insights into product strategies that drive results
If you want to move beyond intuition and build a truly data-informed product culture, this session is a must-attend! Expect real-world examples, actionable frameworks, and an open Q&A to help you turn insights into impact.
Design Sprints for AI: A Faster Path to Real-World Use Cases
We’ll unpack how leading teams are applying this evolved methodology to:
- Align cross-functional stakeholders around promising AI opportunities
- Rapidly explore technical feasibility, ethical considerations, and user value
- Prototype and test AI-driven concepts before heavy investment
You’ll Learn:
✔️ A breakdown of the AI-focused Design Sprint format
✔️ Practical techniques to identify, shape, and validate AI use cases
✔️ Real-world examples of teams using sprints to move fast and de-risk AI initiatives
If your organization is under pressure to “do something with AI,” but you want to do it responsibly and effectively, this session is for you. You’ll walk away with a playbook for AI exploration that’s fast, structured, and grounded in user needs, plus plenty of examples and time for Q&A.
Your Hosts
Ana Burciu
Just Mad
Co-founder & Product Strategy
Raz Burciu
Just Mad
Co-founder & Product Design