AMPLITUDE FOR MEDIA

Know how to capture and keep user attention

Product intelligence helps teams visualize how users engage across all their media products and channels so you can increase viewership, engagement, and revenue.

THESE GROWTH LEADERS IN MEDIA USE AMPLITUDE

"Better segmentation leads to better engagement. With Amplitude, iflix has improved campaign conversion-to-view rates and increased ad revenue by 4x by leveraging behavioural segmentation to target users."

Emmanuel Frenehard

CTO

Customer value, not content views

Amplitude helps media companies deliver more value with insight into what drives users to come back to their product again and again.

Increase time spent with your products

  • Refine your release strategy See what content release cadence drives an increase in first-time views or long-term subscriptions.
  • Optimize your omnichannel presence Double down on channels and campaigns that increase the time spent on your product.
  • Show your users you know them Provide personalized experiences based on users’ needs and interests.

2x

increase in 7-day retention

“It’s data science in a box.”

Josh Snow

Vice President of Product

Surface your top content

  • Optimize your users’ discovery and engagement See what experiences and campaigns drive the most views.
  • Identify your stickiest content, creators, and categories See how various content impacts recurring engagement, then curate each users’ experience.
  • Effectively package your content Understand what content should be put behind paywalls or subscriptions to increase revenue.

46%

Increase in subscriptions

“Even more than subscription, Amplitude is helping us on retention. It’s the only tool we have that tells us, for instance, the retention of people who subscribed from specific articles, or specific types of articles.”

Lou Grasser

Subscriptions Director

Turn your views into money

  • Identify which milestones drive revenue Pinpoint the moments—like first time view or fifth show binged—that drive subscriptions or ad views.
  • Refine your revenue model Understand impact of ads, subscription, freemium, or paywalls on your revenue.
  • Identify opportunities to drive LTV Learn which user behaviors signal opportunities for cross-sells and upsells.

 

12%

Increase in average revenue per user

“Data insights and product improvement go hand-in-hand. Amplitude lets us learn at scale; we track the performance of every release so that we can learn and iterate at each step.”

Jerry Fan

Head of Growth

Resources for media product pioneers

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