Product intelligence helps teams visualize how users engage across all their media products and channels so you can increase viewership, engagement, and revenue.
"Better segmentation leads to better engagement. With Amplitude, iflix has improved campaign conversion-to-view rates and increased ad revenue by 4x by leveraging behavioural segmentation to target users."
Amplitude helps media companies deliver more value with insight into what drives users to come back to their product again and again.
increase in 7-day retention
“It’s data science in a box.”
Increase in subscriptions
“Even more than subscription, Amplitude is helping us on retention. It’s the only tool we have that tells us, for instance, the retention of people who subscribed from specific articles, or specific types of articles.”
Increase in average revenue per user
“Data insights and product improvement go hand-in-hand. Amplitude lets us learn at scale; we track the performance of every release so that we can learn and iterate at each step.”
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