Amplitude, Inc. (Headquarters: San Francisco, CEO: Spenser Skates) announced today that Kaori Nieda has been appointed as Country Manager for Japan. With more than 30 years of experience, Nieda will lead the strategy and execution of Amplitude's growing business in Japan. As demand for digital analytics increases, Amplitude is doubling down on its investment in the region.

“Japan is home to some of the most renowned companies in the world," said Spenser Skates, co-founder and CEO of Amplitude. "Digital products and experiences will continue to proliferate, so we see a tremendous opportunity to help companies in Japan know and grow their customers. That's why we're expanding our investment in the region, and Kaori will be the driving force behind it. Her customer-first mindset and operational expertise are exactly what we need to build on the momentum we're seeing with both digital natives and traditional enterprises."

Prior to joining Amplitude, Nieda held country manager positions at multiple foreign companies, including Recorded Future, Vectra Ai, and Infoblox. She has extensive experience leading local Go-To-Market strategy and operations, launching Japanese subsidiaries, and transforming core business functions in order to drive results.

"Throughout my 30-year career, I've never experienced a more customer-first organization than Amplitude," said Nieda. "Everyone is laser-focused on helping our customers succeed, and we take that responsibility seriously in Japan. While digital businesses are rapidly growing, most lack a deep understanding of their customers' behaviors. We are committed to helping Japanese companies remove this blind spot, so they can build better digital products that drive business growth."

Reporting to Matt Bennett, Amplitude's Vice President of Asia Pacific Japan (APJ), Nieda will focus on growing Amplitude's Japanese customer base, which already includes notable brands like NTT DOCOMO, INC., LIFULL, Golf Digest Online, and Dentsu Group.

“DOCOMO offers not only telecommunications services, but also financial and payment services, such as d-Barai and d CARD, as well as entertainment services, such as Lemino. By linking data from our key services to Amplitude, we can analyze customer behavior across our products and understand each and every customer in greater depth. In the future, we will use Amplitude to grow each product, increase the value we're offering, and provide better customer experiences," said Takashi Suzuki, general manager of the Data Platform Division at NTT DOCOMO, INC.

Nieda will also lead the expansion of Amplitude's local team in Japan as well as its partner ecosystem. Amplitude will continue to support customers across industries with partners like DearOne, Dentsu Digital, Transcosmos, and e-Agency.