Grow your product with Amplitude’s affordable Starter plan
We offer plans to match your goals. Add features as you grow, or get all the tools you need at once.
Starter
For individuals and explorers getting started
Free
What's included:
- 10K MTUs, up to 2M events
- Out-of-the-box analytics and templates
- Session Replay
- Unlimited feature flags
- Web Experimentation
- AI Feedback
- Unlimited sources and destinations
- Access to community and academy
Plus
For small teams finding product-market fit
$49/mo
What's included:
- Up to 300K MTUs or 25M events
- Unlimited product analytics
- Behavioral cohorts
- Feature tagging
- Segmentation for Web Experimentation
- Custom audiences and syncs
- Online customer support
Growth
For businesses looking to scale
Custom
What's included:
- Custom MTU or Event volume
- Advanced behavioral analysis
- Causal insights and monitoring
- Feature Experimentation
- Code editor for Web Experimentation
- Real-time streaming and syncs
- Predictive audiences
- Customer support
Enterprise
For larger enterprises with complex requirements
Custom
What's included:
- Custom MTU or Event volume
- Cross-product analysis
- Advanced data and permission controls
- Mutual exclusion groups to scale A/B tests
- Multi-armed bandit experiments
- Predictive audiences
- Assigned account manager
The digital analytics platform trusted by leading brands
Early-stage startup looking to grow?
Startups with under $10M in funding and fewer than 20 employees receive one free year on our Growth plan.
Estimate your monthly bill on the Plus plan
Interested in how much you would pay each month on the Plus plan? Use the slider to estimate your monthly bill.
1
kMTUs0.049
per MTU582
Annual priceIncluded in every plan
Unlimited feature flags
Deploy, monitor, and release new experiences to the right users with intuitive feature flag management.
Session Replay
Combine visual replays with best-in-class analytics to make better decisions that drive growth.
Web Experimentation
Improve conversion with self-service A/B testing. Get started with just one line of code.
Activation
Use behavioral data to deliver more personalized experiences that drive the right outcomes.
Starter
Plus
Growth
Enterprise
Compare our plans in detail
Starter
Free
Plus
Starting at $49/mo
Growth
Custom
Enterprise
Custom
Feature list showcases the new platform suite as of April 2026, which includes Analytics, Guides and Surveys, Feature Experiment, Web Experiment, Activation, AI Feedback, AI Assistant, and Session Replay. Access to individual products, whether for existing or new customers, is contingent upon purchasing either the new platform suite or individual add-ons outlined in the customer’s Order Form.
Frequently Asked Questions
An MTU (monthly tracked user) is a unique user with one or more events in an organization within a calendar month. It can be either an anonymous user (which Amplitude will track via device ID) or an identified user (tracked by user ID).
MTU count is similar to the monthly active users (MAU) count on your website or applications, provided it accounts for anonymous visitors identically. For more information on how to estimate and track MTUs, please refer to our MTU Help Center article here.
Yes! The Amplitude Startup Scholarship provides one year of our paid Growth plan features for free. Learn more and apply here.