Platform

AI

Amplitude AI
Analytics that never stops working
AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
Warehouse-native Amplitude
Unlock insights from your data warehouse
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
LoginContact salesGet started

AI

Amplitude AIAI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & PrivacyWarehouse-native Amplitude
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity Model
LoginSign Up
bg-image
Enterprise Analytics Platform

Build great digital products & experiences

Experience a new era of behavioral analytics: where teams gain faster, easier access to trusted insights that put your customers’ needs at the center—and keep you ten steps ahead of your competition.

See Amplitude in action

Want a custom demo? We’d love to chat.

Dive into Amplitude’s Digital Analytics Platform

Get fast and easy access to customer insights at every step of their journey, so you can deliver experiences that keep them coming back.

action layer of the platform
insights layer of the platform
data layer of the platform

Turn customer insights into action to drive user engagement. Create personalized experiences, run targeted tests, and tailor in-product communication.

Understand exactly what users do and why with quantitative and qualitative insights. Uncover where users get stuck and where they find delight so you can improve customer experiences.

Get trusted customer data from any source and ensure it’s governed, managed, and secure. Make data accessible and easy for all teams to use so they can make better decisions.

Your unfair AI advantage

Sense what users are doing, decide how to improve their experience, and act to make it happen. With AI analytics, all you have to do is ask.

AI Agents
AI Agents

Sense, analyze, and optimize your data-driven issues 24/7.

Learn more 
MCP

Prompt new Amplitude insights in Claude, Cursor, or any AI platform.

Learn more 
AI Feedback

Transform what your customers say anywhere into action.

Learn more 
AI Visibility

Reveal how LLMs talk about your brand so you can win AI search.

Learn more 
The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Analyst research

Forrester names Amplitude a Leader and a Customer Favorite

Looking to align product and marketing teams on one powerful self-serve analytics platform? Amplitude delivers. See how we earned 5/5 scores across 21 criteria in The Forrester Wave™: Digital Analytics Solutions, Q3 2025.

Get the report

Built for enterprises

Amplitude integrations dashboard showing connections to data and marketing platforms
Data governance interface showing security and compliance features
Scalable analytics infrastructure showing performance and growth capabilities

Amplitude seamlessly connects to leading data and marketing platforms such as Snowflake, Databricks, Braze, Hubspot, and more.

With over 130 turnkey integrations, SDKs, and APIs, you can tailor your experience to meet your unique business needs and maximize value.


We know trust is important—that’s why Amplitude reduces risk and simplifies governance with AI-driven workflows.

You can also leverage strong encryption and protocols to ensure data integrity and privacy while querying directly from your data warehouse, giving you complete control over your data.


Empower your entire organization with actionable insights that adapt to handle increased data and users without compromising performance.

So when your teams or volumes grow—we’ve got you covered.

Want to learn more?

Grow your business with insights from industry-leading experts.

Webinar: Amplitude AI, Your Unfair Advantage

Join us to see how AI agents are changing the way teams build products, with live demos from the people who built them.

Sign up 
Walmart customer experience case study showing omnichannel journey
How Walmart Leverages Amplitude to Enhance the Omnichannel Customer Experience

Learn how the mobile marketing team at Walmart gained a more holistic view of customers’ digital journeys, flows, and funnels.

Read Story 
North Star Playbook cover showing framework guide
The North Star Playbook

Explore the purpose and value of the North Star Framework. Get expert tips to define and integrate your North Star Metric into your organization.


Read Playbook 
bg-image

Discover limitless growth

Put customer data in the hands of every team to build digital experiences that drive growth and keep them coming back for more.

Get a demo
Platform
  • AI Agents
  • AI Visibility
  • AI Feedback
  • Amplitude MCP
  • Product Analytics
  • Web Analytics
  • Feature Experimentation
  • Feature Management
  • Web Experimentation
  • Session Replay
  • Guides and Surveys
  • Activation
Compare us
  • Adobe
  • Google Analytics
  • Contentsquare
  • Fullstory
  • Heap
  • LaunchDarkly
  • Mixpanel
  • Optimizely
  • Pendo
  • PostHog
Resources
  • Resource Library
  • Blog
  • Agent Prompt Library
  • Product Updates
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Partners & Support
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Partner Program
  • Partner Directory
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (LATAM)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2026 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.