Description: E-commerce hubs give merchandising and growth teams a curated starting point for analyzing product performance and product discovery in Amplitude. Instead of starting from a blank chart, teams get preconfigured commerce workflows with purchase funnels, conversion metrics, revenue, AOV, cart drop-off, product breakdowns, and discovery attribution built in.

Why: E-commerce teams constantly need to answer questions like:

• Which products and categories are driving revenue? • Where are users dropping off in the purchase funnel? • Which discovery paths actually lead to conversion? Today, answering those questions often requires manually configuring multiple charts, stitching together funnels and tables, or rebuilding the same workflows repeatedly. E-commerce hubs streamline that process by combining curated workflows with the flexibility of Amplitude’s exploratory analysis experience.

Teams can start from high-signal commerce views and seamlessly drill deeper into tables, segmentation, cohorts, and activation workflows:

1. The product discovery hub is powered by persisted properties, allowing teams to attribute downstream purchases back to acquisition and discovery methods like campaigns, search terms, or entry pages
2. Purchase analysis is powered by cart properties and object arrays, enabling accurate attribution of conversion and revenue across products, brands, and categories.

Where: Available from the "Ecommerce Analytics" section.

Available in EUDC: yes

Plans: Available for Growth and Enterprise customers (with access to Cart Analysis / cart properties functionality)