E-commerce hubs
E-commerce hubs give merchandising and growth teams a curated starting point for analyzing product performance and product discovery in Amplitude with preconfigured commerce workflows.
What it is
Description: E-commerce hubs give merchandising and growth teams a curated starting point for analyzing product performance and product discovery in Amplitude. Instead of starting from a blank chart, teams get preconfigured commerce workflows with purchase funnels, conversion metrics, revenue, AOV, cart drop-off, product breakdowns, and discovery attribution built in.
Why: E-commerce teams constantly need to answer questions like:
• Which products and categories are driving revenue? • Where are users dropping off in the purchase funnel? • Which discovery paths actually lead to conversion? Today, answering those questions often requires manually configuring multiple charts, stitching together funnels and tables, or rebuilding the same workflows repeatedly. E-commerce hubs streamline that process by combining curated workflows with the flexibility of Amplitude’s exploratory analysis experience.
Teams can start from high-signal commerce views and seamlessly drill deeper into tables, segmentation, cohorts, and activation workflows:
- The product discovery hub is powered by persisted properties, allowing teams to attribute downstream purchases back to acquisition and discovery methods like campaigns, search terms, or entry pages
- Purchase analysis is powered by cart properties and object arrays, enabling accurate attribution of conversion and revenue across products, brands, and categories.
Where: Available from the "Ecommerce Analytics" section.
Available in EUDC: yes
Plans: Available for Growth and Enterprise customers (with access to Cart Analysis / cart properties functionality)