Description: Persisted Properties let teams preserve important behavioral context across a user journey so properties like campaign, entry page, search term, or discovery method stay attached to downstream events like purchases, conversions, and revenue. Instead of analyzing isolated events, teams can carry attribution context across the full customer journey.

Why: Teams constantly need to answer questions like: • Which campaigns actually drive conversion? • Which landing experiences influence downstream revenue? • Which discovery paths lead to purchases? • Which acquisition channels bring high-intent users? Today, answering these questions often requires rebuilding attribution logic manually in charts, SQL pipelines, warehouses, or duplicated instrumentation. Persisted Properties make this native inside Amplitude by allowing teams to configure attribution behavior directly in the product and reuse it consistently across analyses.

Where: Available in Data → Properties → Persisted Properties. Persisted Properties can then be used directly across charts, funnels, tables, cohorts (and e-commerce hubs!).

Available in EUDC: Yes

Plans: Available to all.