Last Non-Direct Attribution in Data Tables
The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct.
What it is
Description: The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct. You choose which property defines your channels and what counts as "Direct" for your org, and the model skips those touches when assigning credit.
Why: Last non-direct is the commonly accepted default in B2C digital analytics - and customer comparing numbers against other tools will see aligned reporting.
Where: Data Tables → metric column → attribution model selector.
EUDC: Yes
Docs: amplitude.com/docs/analytics/charts/data-tables/data-tables-attribute-credit