Description: You can now scope your experiments to specific URLs using Pages—a new way to define and reuse targeted page contexts. Pages improves targeting precision, reduces test spillover, and supports SPAs and dynamic websites. You can also assign custom code and URL redirects to individual Pages.

Why: This enables marketers and PMs to run more precise, reusable, and isolated experiments without affecting the broader site—making it easier to iterate quickly and scale experimentation across teams.

When: Available to all Web Experiment customers