Description: • Profiles: enables organizations to enrich their existing behavioral data with new dimensions from S3 to conduct more expansive analyses. • Event Mutability: Ability to update historical data that has been ingested via S3. Once set up, events, event properties, and user properties will be “mutated” automatically on a daily basis or twice daily basis.
Why: Ensure your product analytics data stays in perfect sync with changes in your data warehouse. This feature helps eliminate data drift and delivers the most accurate and up-to-date insights by ensuring you're always working from the single source of truth.
Availability: Data -> Sources
Documentation: S3 Event Mutability & Profiles