See what users do.
Improve what matters.
Detect friction. Launch experiments and AI-powered workflows. Measure impact and iterate fast.
Ask your product what's happening. Get answers instantly.
No dashboards. No digging. Just answers from your data, right where you work.
The AI layer for self-improving products
Better decisions. Smarter releases. Measurable growth. The Amplitude AI Platform connects every step.
AI Agents
Sense, analyze, and optimize your data-driven issues 24/7.
MCP
Prompt new Amplitude insights in Claude, Cursor, or any AI platform.
AI Feedback
Transform what your customers say anywhere into action.
Agent Analytics
See which agent experiences drive growth, retention, and revenue.
Understand what your customers want—and give it to them
Amplitude gives you the self-serve tools and real-time data to make products and experiences that win no matter what.
Clearer insights
Where others guess, get the quantitative and qualitative answers to all your user questions.
Clearer insights
Where others guess, get the quantitative and qualitative answers to all your user questions.
Product Analytics
Dig deeper into every click and metric to make smarter decisions with confidence.
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Web Analytics
Find out firsthand what moves the needle and target dynamic content across the entire customer journey.
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Session Replay
See what users are actually doing and understand the behavior behind your metrics.
Learn more →Faster action
Test, personalize, and engage your customers to turn insights into coming back for more.
Faster action
Test, personalize, and engage your customers to turn insights into coming back for more.
Feature Experimentation
Flag targeted features and put every release to the test to prove your innovations work.
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Web Experimentation
Deploy A/B tests and personalized experiences that are as easy to set up as they are powerful.
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Guides and Surveys
Tailor in-app communication to show users what they miss and get their feedback fast.
Learn more →More trustworthy data
Elevate your data and make bolder decisions with the confidence they’ll pay off.
More trustworthy data
Elevate your data and make bolder decisions with the confidence they’ll pay off.
Data Governance
Controls and guardrails to keep your data clean, accurate, and organized, anywhere in the world.
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Integrations
Connect your entire stack to do more with your behavioral data wherever you need it.
Learn more →The best teams ship with Amplitude
Hear what changed when our customers stopped guessing.
“Until we looked at Amplitude reports, we didn’t realize what was happening. We immediately took action, saving us revenue.”
How we increased conversions by 27% with behavior insights
“Amplitude allows us to really action our data. Going beyond just the insights, we’re now able to engage users in ways that are most meaningful to them.”
How we boosted activation by 40% with better onboarding
“We saw a 40% increase in new subscribers. Everyone was astounded by the results because it’s not common to see such a significant improvement.”
How we grew subscribers 40% with personalized content
Featured resources
The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Forrester names Amplitude a Leader and a Customer Favorite with the highest scores possible in 21 criteria.
AI Analytics Buyer’s Guide
Learn what to look for in an analytics platform to win in the AI era. Get specific use cases to guide your evaluation.
The Modern Guide to Data Democratization
Discover five steps to safely make data accessible, understandable, and actionable to everyone.
The Product Benchmark Report: How Top Teams Win and Grow
Discover the secrets behind how the world’s best products grow—and how your product compares. Get proven growth and retention strategies for breakout success.
The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Forrester names Amplitude a Leader and a Customer Favorite with the highest scores possible in 21 criteria.
AI Analytics Buyer’s Guide
Learn what to look for in an analytics platform to win in the AI era. Get specific use cases to guide your evaluation.
The Modern Guide to Data Democratization
Discover five steps to safely make data accessible, understandable, and actionable to everyone.
The industry’s most generous free plan
Let AI find where users get stuck, tell you what to build next, and prove it worked. Then do it again. 2M events per month free.
Amplitude: “The Product Benchmark Report” (2025). Figures cited are from products in the 90th percentile of performance.
The Total Economic Impact™ of Amplitude, a commissioned study conducted by Forrester Consulting on behalf of Amplitude, August 2023.