At Amplitude we try to eat our own dog food, which means using product analytics in our development process. At first thought, that would just seem to involve instrumenting everything that we build and then using that to generate charts measuring the success of our features. However, truly integrating product analytics has required a significant shift in the way that we think about both development and measurement, and has led some of our teams to adopt new models for operating. I believe that product team members should be constantly asking themselves (and each other) the following question. “What can I do over the next few days (and/or weeks) that will have the greatest potential impact on the company’s success?” Adopting product analytics helps us to answer this very question.
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