Kat Sherbo is a Senior Content Manager at [Braze](https://www.braze.com/). She’s a marketer, writer, and editor with a passion for engaging stories. When not at work in the world of content and mobile apps, she can be found reading fantasy fiction, working her way through watercolor painting books, or watching reality TV.
Articles by Kat Sherbo
The Problem With Over-Investing in Acquisition, and Under-Investing in Retention
The value of investing in retention marketing, and spending the time to think carefully about what d...
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