Shawnda is a multifaceted professional with a dynamic blend of skills as a designer, technologist, advocate, and passionate car builder. With over 20 years of experience in UX and digital product design, she has developed award-winning products and enhanced user experiences for global brands such as Apple, Microsoft, Cisco, REI, Zappos, and General Dynamics. Shawnda now leads Southern Fried Concepts, a company that embodies her expertise as a designer, problem solver, advocate, and change-maker.