Meet Amplitude’s 2021 Datamonsters of the Year

Celebrating the 25 global customers that shared the most business insights over the past year in a mission to create more data-driven cultures

December 20, 2021
Vice President, Corporate Marketing + Communications, Amplitude
Datamomonster Awards

As we look back at 2021 and begin to build for 2022, I’m blown away by what our customers have accomplished. The analysts, developers, managers, and marketers that use Amplitude ground everything they do in a deep understanding of their customers’ needs, in pursuit of building great technology.

Our customers are experimenting, building with data, and transforming their businesses with product-led strategies. We are so proud to support their work.

That’s why we’re thrilled to reveal our . Named in honor of Amplitude’s mascot “The Datamonster,” these honorees are the Amplitude power users who have continuously created and shared the highest number of insights through Broadcasted Learnings over the past year.

A Broadcasted Learning is a chart, dashboard, or created by an Amplitude user and then consumed by multiple team members within a seven-day period. Broadcasted learnings are an example of a metric for the Amplitude team. We’re thrilled when our customers find and share insights that help their team learn and take action.

From creating a 60% increase in user time on their platform by analyzing and optimizing individual lessons at Upskillist to making fast data-informed decisions to grow existing games and decide whether to close or keep investing in a new title at Zeptolab, these customers are solving their key business challenges with Amplitude.

Additionally, these honorees are growing their teams on Amplitude, increasing the agility for business owners to get the data they need to make critical business and product decisions, and creating data-driven cultures at their companies. For example, Etermax has grown the data team members on Amplitude by 50% this year, Goama has reduced the manpower by 3-4 hours daily in reporting, and Qualtrics has grown quarterly active users in Amplitude by 700% over the last 2 years.

Introducing the 2021 Datamonsters of the Year

  1. Robbin Brillantes, Data Analytics Head at
  2. Colin Whooten, Director of Product Management at
  3. Olivia Peng, Sr Data Scientist at
  4. Liliia Lutsenko, Product Analyst at
  5. Stefan Partin, Senior Data Scientist at
  6. Khairani Ummah, Product Analyst at
  7. Polina Orlowicz, Senior Digital Product Analyst at
  8. Shuki Cohen, Data Scientist at
  9. Ariel Perucca Data Analyst at
  10. Julia Khokhanovska, Data Analyst at
  11. Zach Rachins, Director, Head of Insurance & Protection Products at
  12. Padraic Rowley, Product Manager & NLP specialist at
  13. Andrew Thomas, Associate Product Manager at
  14. Shally Modi, Co-founder, Head of Product at
  15. Lluís Puigdemont Pascual, Product Analyst at
  16. Justin Hackney, VP of Marketing at
  17. Melissa Staley, Consumer Insights Manager at
  18. Rafi Maulana, Product and Data Analytics at
  19. Alon Wertheimer, VP of Marketing at
  20. Brian DeGraf, Product Manager at
  21. Anubha Agrawal, Head Of Business Intelligence at
  22. Jeff Sato, Director, Analytics And Data Engineering at
  23. Zach Kahn, Lead Product Manager at
  24. Patrick Bourget, Product Director at
  25. Alina De Cordoba, Product Manager at

These Datamonsters used Amplitude to power their decisions during the past year, creating Broadcasted Learnings in 47 of the last 52 weeks. Our honorees cover five functions including product, marketing, data science, analytics, and leadership. And, to top it off, we have two returning honorees: Andrew Thomas from CloudApp and Liliia Lutsenko from BetterMe.

Want to know how your team members can become Datamonsters? We announced several new products, features, and integrations this year that will enable more teams to create a data-driven culture. Learn more about our new products and, and our new features including and our to get started.

About the Author
Vice President, Corporate Marketing + Communications, Amplitude
Jenna Kozel King is the Vice President of Corporate Marketing and Communications at Amplitude. Previously, she was Vice President of Corporate Communications and Content Marketing at Okta.
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