Platform

AI

AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
LoginContact salesGet started

AI

AI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Warehouse-native AmplitudeData GovernanceSecurity & PrivacyIntegrations
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksTemplatesTracking GuidesMaturity Model
LoginSign Up

Meet the Team: Amplitude Chief Human Resource Officer Kristina “KJ” Johnson

In this Meet the Team series, discover how Kristina “KJ” Johnson guides our people strategy and cultivates an inclusive, high-performing culture at Amplitude.
Company

Aug 14, 2024

6 min read

Brittney Lee

Brittney Lee

Senior Talent Operations Coordinator, Amplitude

KJ Johnson Headshot

As Chief Human Resource Officer, Kristina “KJ” Johnson believes the best thing you can do for your career is hire people who you think could take your job one day. Some leaders might feel threatened by this approach, but if you find people with the strengths or skillsets that you don’t have, everyone wins.

KJ leads Amplitude’s People organization, which includes talent acquisition and development, diversity, equity, and inclusion (DE&I), total rewards, and employee engagement. Prior to joining Amplitude, KJ served as the Chief People Officer at Okta and the Director of International Human Resources at Enel X, formerly EnerNOC.

Meet the Team

In this series, we spotlight the visionary leaders at the helm of Amplitude. These individuals guide our strategic direction and cultivate an environment where innovation flourishes and collaboration is fundamental. Each leader empowers our team in our mission to help customers build better products and experiences.

We had the opportunity to sit down with KJ and explore her inspiring journey and experiences at Amplitude. Read on to discover her leadership philosophy, commitment to building inclusive and humble teams, and pivotal moments that shaped her career.

What is your personal mantra, and how do you live it out every day?

As a leader, my role is to hire the right team and bring in the right people. Then I provide resources, remove roadblocks, and get out of their way to let them do their best work. My mantra has always been to hire people who you think could take your job. If, in a year, they end up having your job, they deserve it. In the meantime, we all look good and get things done. When you’re a leader, it’s all about the team, so I try my best to live by that mantra and hire the best people.

What moment changed the course of your career path?

Years ago, my boss offered me the role of an International HR Partner, and I immediately said yes. But I quickly expressed my concerns about not having international HR experience. Her response was unwavering: “That’s okay. You’ve got this, and we’ll provide the resources you need.” But I was also torn because I was a mother of four young children, and the role required significant travel. Several people told me it was a shame I couldn’t take advantage of the opportunity because of my kids. I thought to myself, “No one would ever say that to a man.” And it made me realize that the choice before me wasn’t about my qualifications or my ability to balance work and family—it was about seizing an opportunity that could shape my future. So I decided to go for it, even though I was scared.

That decision was a game-changer for me. It opened countless doors in my career, and I’ve never forgotten the woman who gave me that chance. She encouraged me to pay it forward, and I’ve made a point to do just that ever since.

What is your favorite Amplitude value, and how do you see your teammates living it every day?

My favorite Amplitude value is humility. I love humility because of my favorite quote from Abraham Lincoln: “Nearly all men can stand adversity, but if you want to test a man’s character, give him power.” This resonates with me because people who have power can yield authority. In a collaborative culture, humility is crucial whether you’re the CEO or an individual contributor. At Amplitude, I’ve witnessed this humility firsthand—team members often share cross-functional projects that save time, not for personal accolades, but for the team’s benefit. It’s acts of humility and teamwork that make Amplitude special.

How do you ensure leaders are creating inclusive teams?

You have to be very intentional about it and integrate inclusivity into every aspect of your work. It’s not just about checking a box; it’s about shifting perceptions and recognizing the value of diverse talent and perspectives. Leaders must actively discuss and demonstrate their commitment to diversity and inclusion, embedding it into all aspects of the organization—from all-hands meetings to hiring discussions, promotions, and development opportunities. It’s essential that inclusivity becomes a natural part of the culture rather than a separate initiative.

What do you think makes a good manager?

A good manager is someone who personally cares about their team members, not just the work they produce. People need to know that you value them as individuals. But it’s also important to recognize the inherent power dynamics at play. Though you might have authority, building trust requires showing that you personally care. Everyone has something to teach and something to learn, regardless of their role. And as a manager, you’re only as good as your team. The more you drive that home, the more trust you build. Good managers create an environment where people feel safe to fail because they know their manager trusts and empowers them. The key to developing that trust is showing that you care personally.

What is your favorite thing about working at Amplitude?

My favorite thing about working at Amplitude has to be working with our CEO, Spenser Skates. I have had the privilege of working with some amazing CEOs, but he is hands down the most supportive CEO I’ve ever worked with. He genuinely cares about the people, has a deep passion for their wellbeing, and is highly involved. His passion sets the tone for the rest of the leadership team, driving them to invest in our people and company culture.

If you had to convince someone to join the Amplitude team, what would you say?

If you want to join a culture where the values aren’t just words on a website or talking points in an interview, this is the place for you. Our values of humility, ownership, and growth mindset truly come to life. We have example after example of people embodying these principles every day.

Another key factor is leadership. You need confidence in your CEO—the person steering the ship should not only have a strong vision but also care deeply about the people. When you find that balance, you know you’re in an incredible workplace. And that’s exactly what Amplitude offers.

Interested in shaping the future of digital products alongside leaders like KJ? Visit our careers site to see how you can make an impact at Amplitude.

About the author
Brittney Lee

Brittney Lee

Senior Talent Operations Coordinator, Amplitude

More from Brittney

Brittney is the Senior Talent Operations Coordinator and Early Careers Program Lead at Amplitude. She supports the operational aspects of the talent acquisition team and spearheads university recruiting efforts. Outside of work, Brittney enjoys traveling and exploring new food spots throughout the Bay Area.

More from Brittney
Topics

Life at Amplitude

Platform
  • Product Analytics
  • Feature Experimentation
  • Feature Management
  • Web Analytics
  • Web Experimentation
  • Session Replay
  • Activation
  • Guides and Surveys
  • AI Agents
  • AI Visibility
  • AI Feedback
  • Amplitude MCP
Compare us
  • Adobe
  • Google Analytics
  • Mixpanel
  • Heap
  • Optimizely
  • Fullstory
  • Pendo
Resources
  • Resource Library
  • Blog
  • Product Updates
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Partners & Support
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Find a Partner
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2025 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.
Blog
InsightsProductCompanyCustomers
Topics

101

AI

APJ

Acquisition

Adobe Analytics

Amplify

Amplitude Academy

Amplitude Activation

Amplitude Analytics

Amplitude Audiences

Amplitude Community

Amplitude Feature Experimentation

Amplitude Guides and Surveys

Amplitude Heatmaps

Amplitude Made Easy

Amplitude Session Replay

Amplitude Web Experimentation

Amplitude on Amplitude

Analytics

B2B SaaS

Behavioral Analytics

Benchmarks

Churn Analysis

Cohort Analysis

Collaboration

Consolidation

Conversion

Customer Experience

Customer Lifetime Value

DEI

Data

Data Governance

Data Management

Data Tables

Digital Experience Maturity

Digital Native

Digital Transformer

EMEA

Ecommerce

Employee Resource Group

Engagement

Event Tracking

Experimentation

Feature Adoption

Financial Services

Funnel Analysis

Getting Started

Google Analytics

Growth

Healthcare

How I Amplitude

Implementation

Integration

LATAM

Life at Amplitude

MCP

Machine Learning

Marketing Analytics

Media and Entertainment

Metrics

Modern Data Series

Monetization

Next Gen Builders

North Star Metric

Partnerships

Personalization

Pioneer Awards

Privacy

Product 50

Product Analytics

Product Design

Product Management

Product Releases

Product Strategy

Product-Led Growth

Recap

Retention

Startup

Tech Stack

The Ampys

Warehouse-native Amplitude

Recommended Reading

article card image
Read 
Insights
The Product Benchmarks Every B2B Technology Company Should Know

Dec 11, 2025

5 min read

article card image
Read 
Company
How Amplitude Taught AI to Think Like an Analyst

Dec 11, 2025

8 min read

article card image
Read 
Product
Amplitude + OpenAI: Get New Insights in ChatGPT via MCP

Dec 10, 2025

3 min read

article card image
Read 
Product
Introducing the Next Frontier of Analytics: Automated Insights

Dec 10, 2025

5 min read

Explore Related Content

Integration
Using Behavioral Analytics for Growth with the Amplitude App on HubSpot

Jun 17, 2024

10 min read

Personalization
Identity Resolution: The Secret to a 360-Degree Customer View

Feb 16, 2024

10 min read

Product
Inside Warehouse-native Amplitude: A Technical Deep Dive

Jun 27, 2023

15 min read

Guide
5 Proven Strategies to Boost Customer Engagement

Jul 12, 2023

Video
Designing High-Impact Experiments

May 13, 2024

Startup
9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth

Feb 20, 2024

10 min read

Growth
Leveraging Analytics to Achieve Product-Market Fit

Jul 20, 2023

10 min read

Product
iFood Serves Up 54% More Checkouts with Error Message Makeover

Oct 7, 2024

9 min read