10 Best Heatmap Tools for Websites and Apps (2026)

A heatmap tool records how visitors interact with a page and renders that behavior as a visual overlay, using warm colors for high activity and cool colors for low activity. It answers where attention goes without making you read through raw event logs. Heatmaps are a qualitative signal that pairs well with quantitative analytics.

Most tools produce several heatmap types. Click maps show where people click or tap, scroll maps show how far down the page they read, move maps track cursor movement as a proxy for attention on desktop, and rage-click maps flag repeated frustrated clicks. Together these reveal which elements draw attention, which get ignored, and where users get stuck.

We weighed each tool on the factors that decide whether a heatmap tool earns a place in your stack, not just whether it draws a pretty overlay. The goal is turning attention data into decisions.

• Heatmap types. Click, scroll, move, tap, and rage-click coverage across desktop and mobile.
• Accuracy and sampling. Whether the tool captures full traffic or samples, which affects how much you can trust the picture.
• Session replay pairing. Whether you can jump from a heatmap to the individual sessions behind it.
• Segmentation. Whether you can filter heatmaps by audience, source, or behavior rather than viewing one blended average.
• Analytics integration. Whether findings connect to funnels, retention, and cohorts so you can act, not just observe.
• Privacy and compliance. Masking, consent handling, and data residency for regulated teams.
• Pricing and free tier. What you get before paying, since heatmap needs often start small.

Each entry uses the same structure: a short overview, key features, and honest pros and cons. Amplitude leads for teams that want heatmaps tied to analytics, but the best-known standalone and free options follow right after.

Amplitude is an AI analytics platform that pairs Heatmaps and Session Replay with full behavioral analytics, so a heatmap is a starting point rather than a dead end. Where standalone heatmap tools show you where users click, Amplitude lets you segment that behavior, watch the sessions behind it, and tie it to funnels and retention. It is the best fit for product and growth teams that want to act on what a heatmap reveals, not just look at it.

Key features

• Heatmaps beside analytics. Click and engagement visualization inside the same platform as your product analytics.
• Session Replay pairing. Move from a heatmap to individual session recordings to see the full context behind a click or drop-off.
• Behavioral segmentation. Filter interaction data by cohort, source, or behavior instead of viewing one blended average.
• Act on findings. Turn a rage-click pattern into a cohort, then test a fix with Feature Experimentation, all in one workflow.

Amplitude pros and cons

Pros:

• Unified workspace. Heatmaps, session replay, and analytics live together.
• Outcome-focused insights. Attention data connects to retention and conversion.
• Generous free plan. Full platform access on the free plan, 2M events a month, the most generous free tier available.

Cons:

• Not a heatmap-only tool. Its depth means there is a lot to learn, and teams that only want a quick standalone click map may prefer a point solution.

Try Amplitude for free today to see heatmaps and behavioral analytics in one place.

Hotjar is one of the best-known standalone website heatmap tools, combining heatmaps with surveys and feedback widgets. It is a popular choice for marketing and UX teams that want quick visual insight into how visitors use a page without a heavy setup.

Key features

• Click, scroll, and move heatmaps for websites
• On-page surveys and feedback polls
• Session recordings tied to heatmap views

Hotjar pros and cons

Pros:

• Approachable. Fast to set up for non-technical teams, with surveys alongside heatmaps.

Cons:

• Sampling and shallow analytics. Lower tiers sample traffic, and it lacks the analytics depth to act on findings beyond the page.

Microsoft Clarity is a free website heatmap and session recording tool from Microsoft. It is the strongest free option in the category and a common starting point for teams that want click and scroll maps without a budget line.

Key features

• Free click, scroll, and area heatmaps
• Session recordings with rage-click and dead-click detection
• Integration with Google Analytics

Microsoft Clarity pros and cons

Pros:

• Genuinely free. No traffic caps, unusual for the category, with solid heatmaps and recordings.

Cons:

• Shallow analysis. Reporting and segmentation are limited, and it is not built to connect findings to product analytics.

Contentsquare is an enterprise digital experience analytics platform with heatmaps, zone-based analysis, and journey insights. It targets large ecommerce and digital teams that need deep experience data. Contentsquare acquired Heap, folding product analytics into its suite.

Key features

• Zone-based heatmaps and interaction analysis
• Journey and conversion analysis
• Enterprise experience analytics tooling

Contentsquare pros and cons

Pros:

• Deep experience analysis. Strong zoning and revenue-attribution features for large digital properties.

Cons:

• Heavy for smaller teams. Enterprise pricing and a longer implementation than lightweight heatmap tools.

Crazy Egg is a long-running heatmap tool focused on snapshot heatmaps and simple A/B testing. It suits marketers and small teams that want straightforward click and scroll maps plus basic testing.

Key features

• Snapshot click, scroll, and confetti heatmaps
• Basic A/B testing and editing tools
• Recordings of user sessions

Crazy Egg pros and cons

Pros:

• Simple and focused. Easy-to-read heatmaps with built-in lightweight A/B testing.

Cons:

• Limited depth. The snapshot model feels dated next to continuous-capture tools, with little segmentation.

FullStory is a digital experience analytics platform led by session replay, with heatmaps and frustration signals layered in. It fits teams that prioritize replay and want heatmaps as a secondary view.

Key features

• Session replay with autocapture
• Heatmaps and frustration signals like rage clicks
• Conversion and funnel analysis

FullStory pros and cons

Pros:

• Strong replay. Autocaptured event data and frustration signals surface friction quickly.

Cons:

• Replay-first pricing. Priced for mid-market and enterprise, and heatmaps are secondary to the replay experience.

Mouseflow is a website analytics tool combining heatmaps with funnel and form analytics. It appeals to conversion-focused teams that want to pair attention data with form drop-off insight.

Key features

• Click, scroll, movement, and attention heatmaps
• Funnel and form analytics
• Session replay

Mouseflow pros and cons

Pros:

• Form and funnel focus. Friction scoring highlights problem pages alongside heatmaps.

Cons:

• Dense and shallow. Reporting feels dense for casual users, and behavioral depth trails dedicated platforms.

Smartlook is a heatmap and session recording tool with strong mobile app support. It is a fit for teams that need heatmaps inside native mobile apps, not just websites.

Key features

• Website and mobile app heatmaps
• Session recordings for web and native apps
• Event-based analytics

Smartlook pros and cons

Pros:

• Mobile app coverage. One of the better options for native mobile app heatmaps and recordings.

Cons:

• Weaker web reporting. Less polished than website-first rivals, and deeper analysis needs event setup.

Glassbox is an enterprise experience analytics platform aimed at regulated industries like finance and insurance. It offers heatmaps within a broader compliance-focused analytics suite.

Key features

• Heatmaps and struggle-detection analytics
• Session replay with strong data governance
• Compliance and privacy controls for regulated sectors

Glassbox pros and cons

Pros:

• Built for regulated industries. Deep struggle and error analytics with strict compliance controls.

Cons:

• Overkill for most. Enterprise pricing and scope, and complex to deploy relative to lightweight tools.

PostHog is an open-source product analytics platform that bundles heatmaps with analytics, session replay, and feature flags. It appeals to engineering teams that want an all-in-one, developer-first stack they can self-host.

Key features

• Heatmaps and autocapture bundled with analytics
• Session replay and feature flags
• Open-source and self-hostable

PostHog pros and cons

Pros:

• All-in-one and open source. Developer stack with a generous free tier and a self-host option.

Cons:

• Heatmaps are secondary. Analysis polish trails dedicated analytics platforms, and heatmaps are one feature among many.

The table below summarizes each tool on the factors teams weigh most. Session replay and analytics integration are what separate a point heatmap tool from a platform.

Choosing a heatmap tool comes down to whether you want a standalone map or attention data connected to the rest of your analytics. For a free start, Microsoft Clarity is hard to beat. For a dedicated website tool with surveys, Hotjar is the familiar choice. For native mobile apps, Smartlook and Amplitude cover app heatmaps. For enterprise depth, Contentsquare, FullStory, and Glassbox compete on scale and compliance. For teams that want to segment attention data, watch the sessions behind it, and tie findings to retention, Amplitude connects heatmaps to a full analytics platform. For persona-specific picks, see our guides to heatmap tools for startups, enterprise heatmap platforms, and the broader digital experience analytics tools category.

Heatmaps are most useful when they connect to the rest of your data. Amplitude pairs Heatmaps and Session Replay with full behavioral analytics, so you can see where users click, who they are, and what to do next.