Fix conversion gaps with insights built for marketers

Amplitude’s unified marketing analytics connects campaign performance to product behavior, giving you visibility into the complete customer journey. Traditional analytics tools show you clicks and page views, but Amplitude reveals what actually drives conversions and retention. These insights help you make data-driven decisions that improve ROI across all marketing investments.

Amplitude Marketing Analytics reveals the “why” behind your marketing performance. Discover which user behaviors correlate with conversion, which campaigns drive product adoption (not just sign-ups), and where customers get stuck in your funnel. These behavioral insights help you optimize marketing spend, improve messaging, and create personalized experiences that drive growth.

Beyond giving you the data to spot issues quickly and easily, Amplitude Marketing Analytics combines with Session Replay and Heatmaps to show you exactly where customers get stuck in your conversion funnel. Watch real user sessions, identify friction, and make targeted improvements—all without switching between multiple tools. This integrated approach helps you increase conversion rates faster and optimize the entire customer journey.

Amplitude Marketing Analytics creates powerful audience segments based on actual product usage, not just demographic attributes or static lists. Target high-value users across channels, deliver personalized experiences that convert, and measure the full impact of your campaigns from first touch to loyal customer—all from a unified platform that connects with your existing marketing stack.

As part of the Amplitude AI analytics platform, Amplitude Marketing Analytics adds to a shared source of truth that both teams can use to collaborate effectively. Marketing teams see which campaigns yield valuable customers, while product teams understand which features convert and retain users. This unified view helps both teams optimize the entire customer journey together, breaking down traditional silos.

Amplitude gives marketers everything they need to drive growth, from foundational analytics to real-time optimization tools. Analyze performance with funnel analysis, retention trends, event segmentation, and data tables. Watch user behavior with Session Replay and Heatmaps to pinpoint friction. Run A/B tests and rollouts with Web Experimentation, trigger in-app Guides, and collect feedback with Surveys. Unlock personalization across ad and marketing platforms with Activation—all in one unified platform.

Amplitude Marketing Analytics is free to get started, then scales with usage across four plans: Free (2 million events per month), Plus (starts at $0, scales up to 70 million events), and Growth and Enterprise (custom pricing, unlimited events, built for teams that need advanced experimentation, governance, and support). You can sign up without a credit card, and compare full plan details on the pricing page.three pricing plans or get started for free. If you have more than 1 million MTUs, our accounts team can help you with event-based pricing that scales depending on how many events you’d like to send per month.

Get started immediately with our Free plan that includes core marketing analytics features. For marketing teams ready to scale with our Growth and Enterprise plans, our implementation specialists can help you connect your data sources so you can build custom dashboards within days, not months. With pre-built templates for common marketing use cases, you'll get value from day one.Starter plan that includes core marketing analytics features. For marketing teams ready to scale with our Growth and Enterprise plans, our implementation specialists can help you connect your data sources so you can build custom dashboards within days, not months. With pre-built templates for common marketing use cases, you’ll get value from day one.

We offer support plans for every stage of your growth journey. Start for free with on-demand resources like our documentation and the Amplitude Academy. Or choose our Growth and Enterprise plans with access to dedicated customer success and professional services teams that guide you through every step of onboarding, implementation, and instrumentation. Get help setting up your product metrics, dashboards, and data so you succeed from the start.