Amplitude for Monetization
Know more to grow more
Amplitude shows you what your customers are doing—and why—so you can deliver the products and services they love and keep them coming back for more.
What makes users convert into paying customers?
Too many companies are in the dark about how digital product investments drive revenue. Understand what what your users are doing to make sure you’re making money from them.
Increase in ARPU for MySwimPro
Increase in paid subscription conversion for Le Monde
ROI according to The Total Economic Impact™ of Amplitude
Solve your most critical monetization challenges
Optimize the path to purchase
Increase conversion rates by understanding which user actions lead to revenue generation.
Turn free users into paid customers
Large freemium base? Dial in on the right trials, paid features, and campaigns to convert them to paid plans.
Build up your upsell and cross-sell levers
Use behavioral insights to scale experimentation and personalization to maximize ARPU and average order value.
Journeys
See which customer journeys lead to revenue
Explore any number of user journeys in one visual timeline. See events in sequence to identify friction and areas of opportunity across the many paths your customers take to purchase.
- Identify user journeys that lead to conversion, multiple transactions, or drop-off
- Group users into cohorts for targeted experiences and offers that increase conversions
- Link business decisions to outcomes by measuring new product experiences
Funnel analysis
Measure and perfect your conversion funnel
See how users navigate a certain path to identify conversion drivers and key touchpoints, so you can optimize for the seamless experiences your customers expect.
- Build custom, multistep funnels in minutes
- Compare user groups that convert to those that drop off
- Discover high-value onboarding or checkout actions at a glance
Session Replay
Diagnose issues fast with qualitative insights
Marry rich quantitative insights with real-time qualitative feedback to create frictionless purchase and upgrade flows.
- Visualize what conversion metrics mean in real life
- Generate a macro-view of how behaviors might impact revenue generation
- Diagnose anomalies to better understand changes in your product
Cart analysis
Tie merchandising to customer behavior
Curb cart abandonment and increase upsells by analyzing conversions by item attributes such as brand, category, price, SKU, and more.
- Measure your top-performing product categories
- Stay on top of trending product combinations
- Identify upsell opportunities to increase basket size
Feature Experimentation
Validate growth opportunities in real-time
Test, learn, and release revenue-accelerating features and products in a few simple clicks with one platform—no analyst support needed.
- Run targeted experiments across devices on key cohorts with ease
- Increase trial conversions and polish checkout flows with personalized experiences
- Deliver tests safely with built-in enterprise-ready feature management, security, and governance
“Amplitude is the central place to measure impact. We’ve been able to reduce our acquisition costs by 30% while also increasing first-time orders by 10%.”
Guillermo Plaza Roche
Co-Founder & Product Lead , Rappi
Empower every team to drive and measure revenue impact
SaaS? Retail? Ad-supported? Affiliate? No matter your monetization model, amazing things happen when cross-functional teams align and take action on trusted insights across the customer journey.
Marketing
Measure the revenue generation impact of campaigns and personalization with audience segments and first-party data.
Product
Get self-service insights on what your customers value. Run experimentation at scale to remove friction from their path.
For data teams
Get all the governance, privacy, and security you need—integrated with your existing stack.
Resource Hub
One-stop shop to monetize smarter
You've identified monetization issues, and have new ideas for how to solve them—now what? We've curated our favorite resources for driving revenue from your digital product investments.
Start improving monetization today
With one platform for insights, experimentation, and activation, easily see what’s working and use your digital product to grow your bottom line.