Structuring & Trusting Your Data
Build a solid foundation for reliable analytics by structuring your data effectively with Amplitude. Learn how to create custom events, understand properties, model data, and maintain quality to ensure accurate, actionable insights.
Create & Manage Custom Events
Design and implement events that capture key user actions in your product. Learn how to define, structure, and manage custom events to answer business-critical questions and power your analysis.
Understand how creating a custom event can support your analysis.
Combine multiple existing events into a custom event from within your event segmentation or funnel charts.
How to use Any Event to create a custom event.
How to group two or more events together as a single step in the Events module.
Understand Event & User Properties
Properties add context to events and users—helping you understand the who, what, where, and why behind every action. Learn how to set up, manage, and use properties effectively to unlock rich insights.
Understand what custom events are, why they matter, and how to use them to measure key user behaviors.
Understand how Amplitude defines user properties.
Learn the differences between user properties and event properties, and use each type appropriately and effectively in your analyses.
Establish a Clean & Reliable Data Structure
A solid data foundation is essential for trustworthy analytics. Discover best practices for organizing events and properties, maintaining naming conventions, and ensuring data consistency across teams.
You’ll learn how device IDs, user IDs, and Amplitude IDs work together to prevent double counting across devices, sessions, and authentication states.
How to use tags and categories to organize your data.
Learn new tools and strategies for governing and maintaining your Amplitude data for continued business value.
Create official content in the form of custom event metrics.
Use Advanced Data Modeling Techniques
Take your analytics to the next level by applying advanced modeling concepts—like event segmentation, data joins, and calculated properties. Learn how to build flexible, powerful models that support complex business questions.
Understand and use custom formulas in Amplitude to create exactly the analysis you need
Learn to use custom formulas in Amplitude to compare segments, create advanced metrics, and visualize trends.
Learn how to use behavior offsets in Amplitude to segment users across two distinct time periods, compare cohorts, and uncover actionable insights for growth strategies.
Monitoring & Maintaining Data Quality
Data integrity is not a one-time task. Learn how to monitor data health, detect anomalies, and maintain accuracy over time. Build systems to catch issues early and ensure your analytics stay reliable as your product evolves.
Poor data quality hinders the ability to deliver insights and drive business success. Here's how to overcome it.
Use the enhanced data management capabilities to ensure that your Amplitude data is error-free, trustworthy, and consistent.
Learn new tools and strategies for governing and maintaining your Amplitude data for continued business value.
Ready to keep learning?
Learn how to share insights effectively and drive alignment.