How to Track Daily Active Users
Start tracking daily active users by installing a simple SDK on your website. With one line of code, you can easily track daily active users and other important events and metrics in your product.
Track daily active users on your frontend
Tracking daily active users and other events and metrics in your product is crucial for understanding user behavior and web performance. This guide provides step-by-step instructions for tracking daily active users on your website, no matter which framework or CMS you use.
Steps to track daily active users
Step 1
Create an Amplitude account
Step 2
Install the browser SDK by putting the script between the <head> tags of your website.
Step 3
Validate that your website is passing data to Amplitude.
Step 4
Use the visual labeling tool to define a "daily active users" event.
Step 5
Create a chart and add the data you would like to visualize.
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Frequently asked questions
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.
Web analytics is a collection of tools that collect, measure, and analyze various metrics and user behavior on a website to offer insights into web performance, user engagement, user experience, and conversions. These insights help you understand how users interact with your site, which pages they visit, how long they stay, and what actions they take. Web analytics enables companies to improve web usability, content relevance, conversion rates, and overall user experiences to achieve business goals.
Amplitude helps you go further with web analytics, with access to , , , . Using our , you can unify insights across the entire customer journey and empower teams to drive growth.
Yes, Amplitude is free to get started. Our includes up to 50K MTUs, out-of-the-box and templates, , , and moreāall at no cost.
Daily active users (DAU) refer to the number of unique users engaging with an app or site each day.
Get set up with one line of code
No need for tracking plans, engineering, or long hours to start gathering customer insights.