Platform

AI

Amplitude AI
Analytics that never stops working
AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool
AI Assistant
Support powered by product data

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Customer Success
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
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AI

Amplitude AIAI AgentsAI VisibilityAI FeedbackAmplitude MCPAI Assistant

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & Privacy
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingCustomer SuccessProduct Updates

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity Model
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The AI analytics platform forfaster answerstesting everythingnon-stop optimizationgrowing relentlessly

When you can build anything, Amplitude is how you know it’s the right thing.

Get startedRequest a demo
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Trusted by industry leaders

Accolade logo
Market Leader with 2,500+ reviews
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Leader & Customer Favorite
Accolade logo
Market Leader with 2,500+ reviews
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Case Study
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Case Study
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Case Study
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Case Study
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Case Study
11K
Digital products served 1
174%
YOY growth 1

6 months

Time to payback 2
217%
ROI over 3 years 2
Background Expression

Your unfair AI advantage

Learn deeper, act faster, and grow like never before. With AI analytics, all you have to do is ask.

AI Agents

Sense, analyze, and optimize your data-driven issues 24/7.

Learn more
MCP

Prompt new Amplitude insights in Claude, Cursor, or any AI platform.

Learn more
AI Feedback

Transform what your customers say anywhere into action.

Learn more
AI Visibility

Reveal how LLMs talk about your brand so you can win AI search.

Learn more

Understand what your customers want—and give it to them

Amplitude gives you the self-serve tools and real-time data to make products and experiences that win no matter what.

Clearer insights

Where others guess, get the quantitative and qualitative answers to all your user questions.

Clearer insights

Where others guess, get the quantitative and qualitative answers to all your user questions.

Product Analytics

Dig deeper into every click and metric to make smarter decisions with confidence.

Learn more →

Web Analytics

Find out firsthand what moves the needle and target dynamic content across the entire customer journey.

Learn more →

Session Replay

See what users are actually doing and understand the behavior behind your metrics.

Learn more →

Faster action

Test, personalize, and engage your customers to turn insights into coming back for more.

Faster action

Test, personalize, and engage your customers to turn insights into coming back for more.

Feature Experimentation

Flag targeted features and put every release to the test to prove your innovations work.

Learn more →

Web Experimentation

Deploy A/B tests and personalized experiences that are as easy to set up as they are powerful.

Learn more →

Guides and Surveys

Tailor in-app communication to show users what they miss and get their feedback fast.

Learn more →

More trustworthy data

Elevate your data and make bolder decisions with the confidence they’ll pay off.

More trustworthy data

Elevate your data and make bolder decisions with the confidence they’ll pay off.

Data Governance

Controls and guardrails to keep your data clean, accurate, and organized, anywhere in the world.

Learn more →

Integrations

Connect your entire stack to do more with your behavioral data wherever you need it.

Learn more →

Win together

Our consolidated platform helps every team to shatter silos, shrink your tech stacks, and unite your whole organization behind data.

Get trusted insights about user engagement to build better products.

Learn more →
"I sold the philosophy internally for a new way to do product. … We quickly realized there is only one tool that works for this, and it’s Amplitude."
Damien Delautier
Chief Product Officer, Groupe Canal+

Outcomes speak louder than words

Hear from our customers about the aha moments that have led to unfair wins.

How we increased conversions by 27% with behavior insights
Company logo

“Until we looked at Amplitude reports, we didn’t realize what was happening. We immediately took action, saving us revenue.”

How we increased conversions by 27% with behavior insights

Cliff Kim
VP of Data and Analytics
How we boosted activation by 40% with better onboarding
Company logo

“Amplitude allows us to really action our data. Going beyond just the insights, we’re now able to engage users in ways that are most meaningful to them.”

How we boosted activation by 40% with better onboarding

Madison Lukaczyk
Senior Manager of Business Intelligence
How we grew subscribers 40% with personalized content
Company logo

“We saw a 40% increase in new subscribers. Everyone was astounded by the results because it’s not common to see such a significant improvement.”

How we grew subscribers 40% with personalized content

David Gao
Principal Product Manager

Featured resources

Moving Up the Digital Experience Curve
Report

The Product Benchmark Report: How Top Teams Win and Grow

Discover the secrets behind how the world’s best products grow—and how your product compares. Get proven growth and retention strategies for breakout success.

Get the report →
The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Report

The Forrester Wave™: Digital Analytics Solutions, Q3 2025

Forrester names Amplitude a Leader and a Customer Favorite with the highest scores possible in 21 criteria.

AI Analytics Buyer’s Guide
Guide

AI Analytics Buyer’s Guide

Learn what to look for in an analytics platform to win in the AI era. Get specific use cases to guide your evaluation.

The Modern Guide to Data Democratization
Guide

The Modern Guide to Data Democratization

Discover five steps to safely make data accessible, understandable, and actionable to everyone.

Moving Up the Digital Experience Curve
Report

The Product Benchmark Report: How Top Teams Win and Grow

Discover the secrets behind how the world’s best products grow—and how your product compares. Get proven growth and retention strategies for breakout success.

The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Report

The Forrester Wave™: Digital Analytics Solutions, Q3 2025

Forrester names Amplitude a Leader and a Customer Favorite with the highest scores possible in 21 criteria.

AI Analytics Buyer’s Guide
Guide

AI Analytics Buyer’s Guide

Learn what to look for in an analytics platform to win in the AI era. Get specific use cases to guide your evaluation.

The Modern Guide to Data Democratization
Guide

The Modern Guide to Data Democratization

Discover five steps to safely make data accessible, understandable, and actionable to everyone.

Connect every action to impact

Start for free with up to 10K monthly tracked users, or tell us what you want to see in a custom demo.

Try for freeGet a demo
1

Amplitude: “The Product Benchmark Report” (2025). Figures cited are from products in the 90th percentile of performance.

2

The Total Economic Impact™ of Amplitude, a commissioned study conducted by Forrester Consulting on behalf of Amplitude, August 2023.

Platform
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  • Web Analytics
  • Feature Experimentation
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  • Web Experimentation
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  • Guides and Surveys
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