Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • marketing analytics
    Marketing Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  • Heatmaps icon
    Heatmaps
    Visualize clicks, scrolls, and engagement
  • Product Analytics
  • Marketing Analytics
  • Session Replay
  • Heatmaps

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • marketing analytics
    Marketing Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  • Heatmaps icon
    Heatmaps
    Visualize clicks, scrolls, and engagement
  • Product Analytics
  • Marketing Analytics
  • Session Replay
  • Heatmaps

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • edge icon
    Executive
    Power decisions, shape the future
  • Product
  • Data
  • Engineering
  • Marketing
  • Executive

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • edge icon
    Executive
    Power decisions, shape the future
  • Product
  • Data
  • Engineering
  • Marketing
  • Executive

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Library
    Resource Library
    Expertise to guide your growth
  • Template icon
    Compare
    See how we stack up against the competition
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Library
  • Compare
  • Glossary
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Product Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Product Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • Template icon
    Templates
    Kickstart your analysis with custom dashboard templates
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Model
    Maturity Model
    Learn more about our digital experience maturity model
  • Benchmarks
  • Templates
  • Tracking Guides
  • Maturity Model
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Library
    Resource Library
    Expertise to guide your growth
  • Template icon
    Compare
    See how we stack up against the competition
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Library
  • Compare
  • Glossary
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Product Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Product Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • Template icon
    Templates
    Kickstart your analysis with custom dashboard templates
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Model
    Maturity Model
    Learn more about our digital experience maturity model
  • Benchmarks
  • Templates
  • Tracking Guides
  • Maturity Model
Pricing
Pricing
Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • marketing analytics
    Marketing Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  • Heatmaps icon
    Heatmaps
    Visualize clicks, scrolls, and engagement
  • Product Analytics
  • Marketing Analytics
  • Session Replay
  • Heatmaps

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • marketing analytics
    Marketing Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  • Heatmaps icon
    Heatmaps
    Visualize clicks, scrolls, and engagement
  • Product Analytics
  • Marketing Analytics
  • Session Replay
  • Heatmaps

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • edge icon
    Executive
    Power decisions, shape the future
  • Product
  • Data
  • Engineering
  • Marketing
  • Executive

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • edge icon
    Executive
    Power decisions, shape the future
  • Product
  • Data
  • Engineering
  • Marketing
  • Executive

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Library
    Resource Library
    Expertise to guide your growth
  • Template icon
    Compare
    See how we stack up against the competition
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Library
  • Compare
  • Glossary
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Product Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Product Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • Template icon
    Templates
    Kickstart your analysis with custom dashboard templates
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Model
    Maturity Model
    Learn more about our digital experience maturity model
  • Benchmarks
  • Templates
  • Tracking Guides
  • Maturity Model
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Library
    Resource Library
    Expertise to guide your growth
  • Template icon
    Compare
    See how we stack up against the competition
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Library
  • Compare
  • Glossary
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Product Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Product Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • Template icon
    Templates
    Kickstart your analysis with custom dashboard templates
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Model
    Maturity Model
    Learn more about our digital experience maturity model
  • Benchmarks
  • Templates
  • Tracking Guides
  • Maturity Model
Pricing
Pricing
Login
Contact salesGet started

Meet Amplitude AI Agents

Agents are now available for anyone to try in beta. Use them to build products and experiences your customers will love.

Get started

Put AI to work for you

Agents work as an extension of your team. They quickly analyze your data to find trends and opportunities. They work around the clock to surface what matters for you to take action.

The world is moving fast. Agents help you keep up.

Agents are a new team, and you’re their leader

Multiple goals, multiple Agents

Set up different Agents to complete different objectives. Each one works independently toward its goal while you focus on strategy.

Multiple goals, multiple Agents

Embed a research analyst into every team

Agents analyze and learn from your unique data sets, answer follow-up questions, and share key findings. They give every line of business access to expert-level strategic thinking.

Embed a research analyst into every team

Automate your qualitative research

Agents watch user sessions at scale to spot friction points and drop-off moments. Then they create curated insights and playlists so you can quickly validate findings and fix common problems.

Automate your qualitative research

Be more productive with less effort

Agents take care of the time-consuming work—digging through data, scheduling updates, monitoring results—so your team can focus on building great products.

Be more productive with less effort

You're in control

You tell your Agents what to do and how to do it

Always monitoring
Always learning
Approval required

Your Agent continuously watches your metrics and suggests improvements when it spots opportunities.

Customize your Agent—giving instructions and feedback on its insights and recommendations—the better it gets at surfacing what matters most to your goals.

An Agent will share recommendations and ask permission before taking customer-facing action (e.g., experiments or surveys).

Connect Amplitude to your favorite AI tools with MCP

Bring Amplitude’s behavioral context wherever you work—inside Claude, Cursor, or any MCP-compatible client. Learn more

Amplitude MCP diagram

Put Amplitude AI Agents to work for you

Get started

Frequently Asked Questions

Agents work by synthesizing data from different parts of your Amplitude account: , , , as well as . So the more you're already using Amplitude to analyze user behavior, the more context your Agents will have to work with.

Start by defining a goal for your Agent—like improving conversion or boosting feature adoption. The Agent will use your Amplitude data to identify patterns and make recommendations that you can approve for the Agent to act on.

Amplitude Agents are designed to work with a natural language interface, making them accessible to team members across all skill levels. You can interact with Agents, access analysis, approve recommendations, give them feedback, and adjust their autonomy level based on your comfort. We also plan to offer this interface in multiple languages for our customers across the world.

We're using a combination of models from OpenAI and AWS Bedrock. We've also created many specialized tools and sub-Agents that handle different parts of the work. They can focus on analysis, running experiments, creating guides, etc. Most of the orchestration, memory, and session management is supported by Amplitude’s backend. This approach gives us the flexibility to customize how Agents behave, so they’ll work like product analytics specialists rather than AI generalists.

Agents will be part of the core Amplitude platform—we want every customer to benefit from having AI teammates. There will be additional capabilities you can unlock with other products, but we'll share more specifics about packaging as part of our GA release later this summer. Right now, we're focused on making sure the experience is great for our beta customers.

We do not train AI Models on any customer’s data for Amplitude AI Agents.

Agents learn from a few different sources. They start with general best practices from the latest foundation models such as interaction patterns, accessibility standards and design practices that might apply across different industries. From that foundation, we layer in Amplitude's expertise using system prompts that we've developed from working with thousands of teams.

Each Agent builds up its own memory from a customer's database about your specific product and what works for your users. This knowledge stays completely separate and secure for each customer. Over time, we expect Agents will get smarter as their underlying models improve, as we refine our approach, and as they learn more about your particular business.

Platform
  • Product Analytics
  • Feature Experimentation
  • Feature Management
  • Web Analytics
  • Web Experimentation
  • Session Replay
  • Activation
  • Guides and Surveys
  • AI Agents
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