We sat down with product experts to get their top recommendations for books on product management topics from data and analytics to innovation and disruption.
If youâre a seasoned product manager, a new one, or a soon-to-be one, you need to learn about the proven skills and best practices that have worked for other successful product managers. How do they learn these skills? Through their own experiencesâyes, of course. But one of the top-supported learning mechanisms for product managers is learning through product management books.
We spoke to product experts, including Rose Yao, Director of Product for Google Maps, Sam Goertler, Director of Product Management at theSkimm, and David Packles, Director of Product at Peloton Cycle, and compiled a list of the best product management books across seven categories:
Without further adieu, letâs dive straight into it.
Keep it lean! Lean product management is e likely a practice youâre already aware of , but how do you accomplish this? The following books are all about keeping your product process tight, and getting the flow right to help your product team operate with more speed and flexibility.
About the book:
Framing a startup as a âan organization dedicated to creating something new under conditions of extreme uncertainty,â the concepts in this book apply to a wide range of businesses from the smallest, scrappiest startups to Fortune 500 giants. Ries offers strategies for companies that are focused largely on utilizing human creativity to drive success.
Who should read this book:
Grab a copy of Riesâ book if youâre looking to leverage human ingenuity and innovation to produce results with minimal expenses. Learn to tap into the innovation within your team to create flexibility and adaptability, and gain the greatest value for your costs.
Why this is a top product management book:
As Jimmy Muldoon, Director of Insights at Red Badger, puts it, âThe Lean Startup is all starting small
âThe Lean Startup is all about starting small and working in sensible, incremental batches.â
Jimmy Muldoon, Director of Insights at Red Badger
and working in sensible, incremental batchesâ as an âexperimental approach into building products.â A former chemist, Muldoon draws parallels between lab science research and lean product management in terms of the iterative learning that needs to happen before you fully invest resources into one product.
About the book:
Olsen brings together his experience in product management, UX design, coding, analytics, and marketing to offer readers a simple-to-follow guide. Culminating insights from his work with clients such as Facebook, Hightail, Medallia, Epocrates, and Box, Olsen has useful lessons for everyone from executives to marketers, designers, and developers.
Who should read this book:
This book is geared towards anyone looking to learn about lean principles and how to apply them to their product team. With tactical steps and clearly defined methodology on how to implement lean product management for a variety of products, youâll close Olsenâs book feeling equipped with the know-how to switch your team to fast, iterative learning.
Why this is a top product management book:
This new perspective on this topic helps bring fresh ideas into a concept thatâs already considered a classic topic for PM books.
About the book:
Examining the next progression in practicing lean principles, this product management read focuses on reevaluating best practices for applying lean principles. Rather than advocating for a one-size-fits-all process, Reinertsen puts the product development flow first and highlights the importance of maintaining flexibility in your process to pivot and adjust when necessary.
Reinertsen puts the product development flow first and highlights the importance of maintaining flexibility in your process.
Who should read this book:
If you are struggling with efficiency in your process and this is having an impact on product development and performance, taking control of queue management and making it a daily routine will help ensure that tasks and goals are managed properly. Reinertsenâs book will help you understand how to leverage lean product management principles in the ever-changing environment of product development.
Why this is a top product management book:
The Principles of Product Development Flow will teach you how to reduce the product development lifecycle and speed up the time to completion, as well as improve efficiency in developing these tasks.
About the book:
This book will give you a behind-the-scenes tour of leading companies including Spotify, Pixar, and Intel by explaining how these businesses use research and case studies to drive success. Youâll learn how to look at
Learn how to look at data to discover patterns that can help development lean principles as your grow your product.
data to discover patterns that can help development lean principles as your grow your own product.
Who should read this book:
The Lean Mindset will give you real-world insights into different lean frameworks and mindsets that support success. Learn how to develop a mindset that values purpose, team productivity , customer satisfaction, and efficiency .
Why this is a top product management book:
This book goes beyond the âwhatâ and âwhyâ questions by examining how to develop good habits and approach situations with lean principles.
About the book:
Lean UX highlights team agility as the core centering principle necessary for success in todayâs product management environment. Expanding on principles, tactics, and techniques from the first edition, Jeff
Gothelf and Seiden examine how user experience information can be applied by product development teams.
Gothelf and Josh Seidenâs next installment examines how user experience information can be applied by product development teams to continuously learn, adapt, and create success with every product iteration.
Who should read this book:
Seidenâs book will help you use insights to identify your most significant roadblocks, focus on outcomes that will create substantial solutions, and develop iterative experiments that help your product team isolate successes and key product learnings.
Why this is a top product management book:
While many product management books focus on product design and development, this book approaches the concept from a user experience angle to challenge you to think about product development from the customerâs point of view.
If youâre a data monster and analytics are a key component to your core product management strategy, these books will explain how to turn that data into a useful stream of actionable ideas.
About the book:
In the modern era of social media and data collection, the polling and surveys that have been traditionally used are becoming outdated. Now, the majority of data collection happens online. With the prevalence of online information, including insights and reactions, there is an increasing amount of direct information that researchers can organize and analyze to get unfiltered and uncensored data. Christian Rudderâs Dataclysm examines this shift and how it can be utilized by product managers to revamp their traditional sources and methods of data collection and analysis.
Who should read this book:
If you want to learn about the intersection of online media and data analytics, Rudderâs book should top your reading list. Focusing on the new digital age, this New York Times Bestseller examines the digital transformation of product management data collection. Throughout the book, Rudder draws from real-life examples to illustrate how digital data collection removes filters and bias from analytics.
Why this is a top product management book:
Sam Goertler, Lead Product Manager at theSkimm recommends this book, â[Rudder] does a great job of mining various data sets to understand human
âRudder does a great job of mining various data sets to understand human behaviors and biases.
Sam Goertler, Lead Product Manager at theSkimm
behaviors and biases that most people wouldnât readily admit to. As PMs, we often have to anticipate and reconcile the differences between what users say vs. what they actually do. This book taught me how to strengthen that muscle.â
About the book:
Alex Reinhartâs Statistics Done Wrong covers the all-too-common practice of using flawed statistics in product design and development. This data-focused book thoroughly examines common mistakes with data collection, management, and applications of analytics.
Who should read this book:
If you learn best from hands-on experience and real life knowledge, this book is a great resource. Reinhart
Learn how to draw more meaningful and valuable insights from your data by looking at common data analytics pitfalls.
will teach you how to draw more meaningful and valuable insights from your data by highlighting the most common data analytics pitfalls that product managers face.
Why this is a top product management book:
This book is essential to learning how to precisely collect data while measuring your daily active users, and ensure accuracy so that your data is actually valuable to you. It will teach you to translate your insights into meaningful results.
About the book:
Lean Analytics examines how to build a successful startup faster by using momentum to your advantage. Lean Analytics will teach you how to generate and validate ideas, identify your target customers, and build
Lean Analytics will teach you how to generate and validate ideas, identify your target customers, and build and develop a product.
and develop a product. With six different business models and over 30 case studies, youâll learn from real applications of data analytics.
Who should read this book:
Yoskovitzâs book is ideal for early-stage startups looking to identify opportunities for product innovation. Read this book if youâre looking for a product management framework for ideation, implementation, and development for young companies.
Why this is a top product management book:
This book will teach you how to produce a product that is valuable and marketable through developing a thorough understanding of the analytics draw from your product.
If youâre new to management at all, or recently realized you need to up your game, these books focus on what it means to be a good leader, how to inspire those youâre leading, and how to connect your team and your vision.
About the book:
This book contains hundreds of questionsâbig and smallâto challenge your thinking about situations youâre bound to face. Going outside leadership into the realms of relationships and general work, these questions will help any aspiring leader get a handle on tackling difficult decisions by gaining a better understanding of their convictions.
Asking questions helps any aspiring leader get a handle on tackling difficult decisions.
Who should read this book:
Bergerâs book is a fantastic read for any product manager who feels confronted with demanding situations that require quick decision-making. The skills gained from this book will help you think about how to make a good decision to improve your decision-making speed and confidence.
Why this is a top product management book:
According to Shayna Stewart, Product Manager at Y Media Labs, this book will teach you âhow to get over being scared to ask hard questions. Also, how questions really push you from just continuing down the same road that youâve always been going down.â
About the book:
A smart leader invests time in building a team of smart, empowered individuals, rather than putting all the spotlight on themselves. This book takes the stance that being âthe smartest person in the roomâ isnât
Strengthen your teamâand therefore your product potentialâby investing in the skills development of individual team members.
requisite for being a great leader. Instead, Wiseman teaches you how to strengthen your teamâand therefore your product potentialâby investing in the skills development of individual team members.
Who should read this book:
You donât need to feel like a geniusâyou want to be a genius-maker. If youâre leading a talented team and you know there is unlocked potential in them, the skills in this book will help you push them to the limit of innovation.
Why this is a top product management book:
Sameer Karim, Product Strategy & Analytics Expert at Slalom, shares that Wisemanâs book taught him about what pragmatic product management truly entails. âItâs really about building a team of force multipliers and being a force multiplier for your team, rather than being a detractor,â Karim shares. âThe most exciting concept and reminder in there is really giving your team and giving your organization direction on where you want to go. Itâs kind of the mission-based leadership and then being there to support them in that.â
If your product is part of a new startup, the resources at your disposal are more limited compared to a large company. To grow your product and business, you need to be smarter and more strategic about how you allocate your resources. These books will help you confront the challenges of building a company head-on by teaching you how to create a winning product strategy.
About the book:
Running a business is tough, and thereâs no way around that. Learn from Horowitzâs experiences like stealing his competitors, firing his friends, and knowing the right time to cash-in.
Who should read this book:
Check out this book if you love the brutally honest truth. This book will teach you how failure, hardships, and the difficulties you face will mold you as a leader,
âI enjoyed The Hard Thing About Hard Things because itâs a book about how to recover from failure vs. a glowing review.â
Rose Yao, Director of Product at Google Maps
and improve your process, rather than detract from it.
Why this is a top product management book:
Rose Yao, Director of Product at Google Maps, personally recommends this book. She says, âI enjoyed The Hard Thing About Hard Things because itâs a book about how to recover from failure vs. a glowing review.â
About the book:
Everyone in product management knows the Technology Adoption Life Cycle, where consumers can be sorted into five groups: the Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. This book looks at the gap between the Early Adopters and Early Majority, and techniques that attract the adopters but donât work on the more risk-averse Early Majority. Learn how to design a product strategy for your biggest audience.
Who should read this book:
Read this book if youâre in a high-tech industry and need to learn how to bring a cutting-edge product to the ever-changing market. Mooreâs book will be particularly helpful if you know your product has a clear appeal to those in tech, but you need to learn how to bring that appeal to the masses.
Why this is a top product management book:
Dan McGaw, Founder & CEO of Effin Amazing says this book âspeaks to this important problem of building
[Mooreâs book] speaks to this important problem of building something before itâs âready.ââ
Dan McGaw, Founder & CEO of Effin Amazing
something before itâs âready.â Itâs something that Iâve experienced a few timesâcreating a product or a service before the rest of the market was really there, before even the people the product was for necessarily knew they needed it.â
About the book:
This book teaches a key lesson: all the best innovators and successful peopleâpeople like Martin Luther King Jr., the Wright Brothers, or Apple Computersâwere successful because their vision starts with the âwhyâ of their vision. Why are we different? Why are
The best innovators start with the âwhyâ of their vision.
we doing what weâre doing? Think about your purpose here, not what youâre trying to sell.
Who should read this book:
Read this book if youâre a product manager who needs to articulate the vision of your product to your team.
Why this is a top product management book:
This classic is considered a must-read for founders, CEOs, and A-level leaders to understand their own motivations. You canât lead a team if you donât know exactly what youâre leading them toward. This book will help you clearly articulate your vision and motivation.
BONUS: For a concise look into what this book is about, check out Sinekâs TED Talk here.
About the book:
This book is a must for any Silicon Valley startup. Written by Andy Grove, former CEO of Intel and one of the companyâs first employees, High Output Management works as a handbook for kickstarting a new business.
High Output Management works as a handbook for kickstarting a new business.
Drawing on his decades of experience in product and leadership, Groveâs books covers all the basics of managing a team includinghow to build your team, how to start a company, how to motivate people to achieve peak performance.
Who should read this book:
Groveâs book is a must-read for any entrepreneur eager to learn the basics of building and running a company. Refer to this book as your guide to building a high-functioning team at a young company.
Why this is a top product management book:
Andrew Wynn, Product Manager at Looker (and formerly Instacart) calls it a âclassic tech-focused business-book.â
Are you a mover and shaker? Is your product going to change the game of your industry forever? If so, these books help you hone your vision, with examples from other top innovators and ground-breaking companies.
About the book:
Coming from Harvard Professor Clayton M. Christensen, this best-selling product management book uses case studies to show how businesses that seem to have done everything right still lose out in their market because of leadership. Christensen believes (and
A company with a top product can still be pushed out of the market if they donât follow the rules for capitalizing on disruptive tech.
proves quite well) that a company with a top product can still be pushed out of the market if they donât follow the rules for capitalizing on disruptive tech in the exact right way, at the exact right moment.
Who should read this book:
You know that your tech is disruptive, and you see yourself among the likes of Intel or Honda. Read this book to learn how to tell when to listen to your users, and when to ignore their criticisms, and you need to focus on user retention.
Why this is a top product management book:
This book will teach you when to throw traditional management practices out the window, and focus on a strategy that will make your product a winner.
About the book:
Unsurprisingly all about Amazon, this book takes a look at how Jeff Bezos took his lack of content with selling only books, and turned it into one of (if not the most) successful stories tech has ever seen.
Learn through Bezosâ corporate culture how he built Amazon into what it is today.
Learn through Bezosâ corporate culture how he built Amazon into what it is today through in-depth and personal accounts from Bezos, his family, and his contemporaries.
Who should read this book:
If youâre a hands-on manager and want to build the culture of your company through your personal leadership, read this book.
Why this is a top product management book:
No one can argue with the success of Amazon. Using a semi-biographical style, Stoneâs book helps you learn from one of the best by comparing Bezos to other tech elites including Jobs, Gates, and Zuckerberg.
About the book:
Everett M. Rogers, Professor & Chair of the Department of Communication & Journalism at the University of New Mexico, uses this book to expand on his theory of the Diffusion of Innovations, which states that four main elements influence how new ideas are spread:
These four facets rely on human capital, and the innovation must become widely adopted, lest it disappear from the market altogether. This theory tries to explain the rate at which new ideas will spread, and provide context for why they do.
Who should read this book:
This book is ideal for teams building a product that is hard to sell to some groups of adopters. Whether the tech is too complex, the product seems too expensive, or the value it brings is hard to express to the average person, this book will help you target the areas you need to sell to.
Why this is a top product management book:
The Internet was adopted by people, possibly faster than any other technological development in human history. Every product that can learn a lesson about how the Internet was understood by so manyâso quickly.
If youâre a new manager, skills development is probably a big area of focus for you. Learn how to improve habits, understand and express your own vision better, and how to use your influence more productively ways.
About the book:
Negotiating is an art that every product manager should master. This book contains tactics for negotiating properly and how to hone persuasive skills
Negotiating is an art that every product manager should master.
Who should read this book:
Everyone. Negotiating is just a part of your daily lifeâwhether thatâs with your team, or when it comes to building your product over time.
Why this is a top product management book:
This best-seller teaches a skill that all leaders need. Thereâs no way around it, and the only way to get better at negotiating is to learn about best practices to test out in your day-to-day.
About the book:
This book became an instant classic because it proved how successful businesses like Procter & Gamble or Alcoa used pattern recognition to transform their businesses seemingly overnight. Using psychology to explain our habits, Duhigg relies on narratives to teach lessons about how to change your habits.
Who should read this book:
You know you have the capacity to be a great leader, but you find yourself procrastinating, or having trouble
âAn immersive book relating to human behavior.â
David Packles, Senior PM at Peloton Cycle
motivating (yourself, or your team). You know you need to change, and want to implement a system that will make you a great leader.
Why this is a top product management book:
This book demonstrates that success comes from focussing on the patterns that shape our lives. David Packles, Senior PM at Peloton Cycle calls this âan immersive book relating to human behavior.â
About the book:
In this classic read by people in absolutely every industry, Dale Carnegie turns his former lecture series into a book that teaches you exactly what the title sells: how to influence people. Carnegieâs book distills lessons on management, leadership, and building
Carnegieâs book distills lessons on management, leadership, and building teams.
teams that are as relevant today as in 1936, when the book was originally published.
Who should read this book:
You know you have great ideas, but sometimes have difficulty getting people to follow your leadership. If you want to learn how various types of reinforcement, and why classic management techniques either work or donât, this book is for you.
Why this is a top product management book:
This book was originally published in 1936, yet it has remained one of the most popular self-improvement and management teaching books. The lessons on getting people to like you as a manager remain true, and are universal, no matter what product youâre selling.
About the book:
A self-proclaimed handbook, this product management book targets visionaries who know they have a great product, but arenât certain exactly where it fits in the world. It aims to show you how to build a business of tomorrow by ensuring your vision is always moving forward, and looking at what needs to be done nextâalways.
Who should read this book:
You know your company needs to adapt to the new reality of the market, but you havenât yet figured out
Osterwalder will help you ditch the outdated ways of thinking and learn how to create value within your product.
which strategy will get you there. You consider yourself a âdo-erâ and want to take action with your product strategy.
Why this is a top product management book:
Using practical techniques from some of todayâs leading companies like Deloitte, 3M, and others, this book will help you ditch the outdated ways of thinking, and learn how to create value within your product in ways the market hasnât yet seen, but is certainly ready for.
If your product is all about understanding the users, the issues you face on a daily basis are unique to you. These books teach you how to turn user feedback into a real strategy for your product, when to listen to your users, when to stick to your true vision, and how to identify your successful product features.
About the book:
Think about the principles of web design, not the technology behind it. This, according to Krug, is what will help your product sell. The users need to understand
The principles of your web designânot the technology you useâwill help your product sell.
what youâre selling, and those users need to go beyond your own developers.
Who should read this book:
This book will help you if your tech is complicated and you need to learn how to explain its value to the general public, as well as if you know your product needs some work. Krug will guide you though the principles of web design to make your site/app/product more accessible.
Why this is a top product management book:
Anyone in high tech can benefit from the lessons taught in this book. If you need your product to go from unusable to mainstream, this book will show you how to make it happen.
About the book:
Perri believes that success in todayâs world can only come from companies that put a real focus on developing customer-centric practices that take a good hard look at what the user wants, and combines it
Turn user-feedback into actionable product management practices.
with the vision the company has for where it wants to go. Learn how to turn user-feedback into actionable product management practices.
Who should read this book:
Be sure to check out this book if your product must focus on the user to grow in the right way, and youâre willing to experiment and test to build the product that the users really want, rather than fall out of the market by strictly adhering to the original idea.
Why this is a top product management book:
Any organization, big or small, needs product management that helps them scale, connects with the vision of the company, and pursues the right opportunities when they arise. This book teaches you how to identify those key components within your product, and develop the perfect product to bring to market.