Q3 Product Release Highlights—New Features Help Teams Get More From Their Data

See how new releases in Amplitude help teams make better decisions, run better experiments, and more. Updates include Data Tables, real-time syncs, free event streaming, and more.

Inside Amplitude
October 17, 2022
Image of Nate Franklin
Nate Franklin
Director, Product Marketing, Amplitude
A screenshot of Conversion Report Template, a new Starter Template in Amplitude

Amplitude gives teams actionable, self-service insights into their entire customer journey. We’re obsessed with helping our customers get more from their data.

That’s why the Amplitude product team released 30+ features this quarter that help digital teams run higher-impact experiments, make better decisions with their data, and deliver more targeted user experiences.

We also improved our product experience so teams can work more efficiently at every step.

Here are the highlights.

New in Amplitude Analytics

Analytics is the #1 product analytics solution that enables any team with fast, self-service insights into customer behavior. New releases make it even easier to source these insights and bring them into cross-functional conversations.

Make better decisions with Data Tables

Data Tables let customers perform multi-metric, multi-dimensional analyses in a single view.

Data Tables

Learn more about Data Tables.

Use Starter Templates to answer important questions–fast

With out-of-the-box Starter Template dashboards that customers can customize and save, answering essential product questions has never been easier.

A screenshot of Amplitude Starter Templates

Learn more about Starter Templates.

Collaborate better with new integrations

EU Data Center availability coming soon.

Integrations with Slack and Miro make it easy for customers to bring key metrics to the collaboration tools they use every day.

A screenshot of adding Amplitude chart into Miro

Learn more about Slack Dashboard notifications and the Miro integration.

Other releases in Analytics include:

New in Amplitude Audiences

We introduced Audiences as an expanded version of the product formerly known as Recommend. As the new name suggests, Audiences provides powerful audience discovery, segmentation, and activation to help customers better target their users with personalized content and experiences.

Target users more effectively with new cohort enhancements

In Q3, we launched two improvements to cohorts in Audiences: distinct day cohorts and nested cohorts.

  • With distinct day cohorts, customers can create audiences defined by the number of distinct days a user has performed a behavior.
  • With nested cohorts, customers can define a new audience by referencing and making changes to an existing cohort.

Read more about new cohorts.

Use real-time syncs to build dynamic campaigns

Available to paid Audiences customers.

With real-time syncs, cohorts are updated and synced every minute to support in-the-moment engagement campaigns.

Learn more about real-time syncs and how to set them up.

New in Amplitude Data

Data provides teams with the foundational infrastructure to manage data across their stack. New releases make Data capabilities more accessible, provide more visibility and control, and more.

Access event streaming with any Amplitude plan

Now all Amplitude customers can stream up to 10M events per month for free. That means customers, globally, on any free or paid plan have the power to create real-time targeted experiences for their users.

Learn more about available and upcoming event streaming destinations.

Connect Amplitude to your data warehouse without added cost

Customers on Amplitude Starter and Scholarship plans can now access all destination connections to data warehouses and storage providers (including Amazon S3, Snowflake, Redshift, and more) at no cost. Send enriched data from Amplitude to your data warehouses to unlock more value from your existing data.

Learn more about setting up your Data Warehouse.

Onboard data sets easily with Guided Configuration

The new Guided Configuration option makes it easier than ever to onboard data sets and manage import configurations to Amplitude. After connecting their Cloud Storage bucket in the Sources section of Amplitude, customers can map or transform data to the Amplitude model specification.

Learn more about Guided Configuration.

Filter tracking plan data right within Amplitude

Customers can now drill down into tracking plan table data in their account without having to download a CSV file.

Plus, with the new Slack integration, Data customers can choose to be notified when someone comments on their tracking plan or makes updates to the plan.

Learn more about Slack integration in Data.

Other releases in Data include:

New in Amplitude Experiment

Amplitude Experiment is a best-in-class product experimentation solution that integrates product analytics and data into every step of the process. We released updates in Q3 that improve customers’ ability to run high-impact experiments and easily verify the results.

All Experiment updates are available to paid customers. EU Data Center availability coming soon.

New Monitor Tab helps keep experiments on track

Screenshot of new monitor tab in Amplitude Experiment
  • With guardrail warnings, customers see a pop-up message when they’re about to change the configuration of an experiment that could impact the validity of their results.
  • Customers can easily identify sample ratio mismatch (SRM) in an experiment with warnings for SRM detection.
  • With evaluation notifications, customers get an email when their test reaches statistical significance

Learn more about the new Monitor Tab.

Open Experiment charts in Analytics

Every chart in Experiment now shows a button to “Open in Analytics”. When customers open an Experiment chart in Analytics, they can add it to Notebooks, Dashboards, or anywhere else they monitor and communicate with their team.

Save overhead with local evaluation

New local evaluation saves customers the overhead of making added network requests and gives them a boost in performance over running evaluation on a remote server.

Learn more about local evaluation.

Prevent SRM in experiments with Diagnostic Run-Time Charts

Access the underlying data powering your experiment outcomes with Diagnostic Run-Time charts. These charts help detect and prevent Sample Ratio Mismatch (SRM), which can invalidate test results.

Learn more about diagnostic run-time charts.

Other releases in Experiment include:

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About the Author
Image of Nate Franklin
Nate Franklin
Director, Product Marketing, Amplitude
Nate Franklin is a director of product marketing at Amplitude. As a former product manager and self-declared product nerd, he's often asking, "ok, so what is our goal?"

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Headshot of Courtney Burry
Courtney Burry
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Image of Blake Jackson
Blake Jackson
Manager, Global Talent Initiatives, Amplitude