Actionable Cohort Analysis – Talk from Opticon 2015

Most companies aren’t going deep enough with their user data.

July 14, 2015
Mascot of Amplitude
Actionable Cohort Analysis – Talk from Opticon 2015

Most companies aren’t going deep enough with their user data.

by installing cohort help you identify where your users are getting stuck or leaving, but aren’t very helpful in telling you what you should do instead.

In this session from , our Cofounder & CEO Spenser Skates discusses how you can use to maximize user engagement and retention. By grouping your users based on what actions they take, you’ll discover how you can improve your product to drive growth.

As with Facebook’s famous ‘7 friends in 10 days’, you can use behavioral cohort analysis to find the or magic metric to focus your product around. We’ve included the slides from Spenser’s presentation here:

from

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Mascot of Amplitude
Datamonster spends most of its time nom nomming data and fulfilling duties as a cultural icon and brand ambassador for Amplitude. Datamonster wants everyone to know that there's a little data monster in all of us.
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