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Platform
Platform
Analytics
Understand the full user journey
Experiment
Test, analyze, and optimize at scale
Customer Data Platform
Unite data across teams
Analytics
Experiment
Customer Data Platform
Capabilities
Integrations
Connect Amplitude to hundreds of partners
Data Management
Complete data you can trust
Customers
Discover why customers love Amplitude
AI
Self-service data meets self-service intelligence
Integrations
Data Management
Customers
AI
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Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else.
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else.
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
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All the terms you need to know
Product Benchmarks
Understand how your product compares
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Product Benchmarks
Connect
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Connect with peers in product analytics
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Register for live or virtual events
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Answers to every Amplitude question
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Sandi MacPherson
Product Manager
Sandi MacPherson is a product manager who has worked at Nextdoor and Quibb.
Sandi MacPherson
Product Manager
Sandi MacPherson is a product manager who has worked at Nextdoor and Quibb.
Posts by Sandi
Perspectives
November 29, 2017
The Anti-Influencer Marketing Strategy to Grow Your Community
