Author Archives: Sandi MacPherson

Sandi MacPherson

About Sandi MacPherson

A native of Nova Scotia, Canada, Sandi moved to the SF Bay Area in 2012 to immerse herself in startups and consumer tech. She learned about tech products and social platforms by creating several (failed) startups and digital products. In mid-2013, she started Quibb - a social platform for industry news, analysis, and commentary. She also started the 50/50 Pledge initiative, which aims to get 50% women speakers on the stages of the tech industry's most important conferences and events, working with partners such as The Lean Startup Conference and MozCon. Sandi is currently the founder of her second early stage startup - ddouble.ai, a messaging-first social platform. Prior to moving to the United States, Sandi worked in cleantech and in the non-profit sector in climate science and environmental policy roles. She holds an Honours B.Sc. degree in Environmental Science from Acadia University, and an MBA from Toronto's Schulich School of Business.