Your marketing budget deserves better than guesswork

Today’s marketing teams aren’t just asked to launch campaigns—they’re expected to drive growth. But most are still stuck working with partial views: They’re juggling disconnected tools, chasing vanity metrics, and trying to influence the full funnel with only half the data. It’s not a software problem—it’s a visibility problem. And without a clear, real-time view of how customers behave after they click, it’s nearly impossible to make decisions quickly and confidently.

At the same time, expectations keep rising. Budgets are tighter. Timelines are shorter. It’s no longer enough to track traffic and engagement. Marketers need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Today, we’re making that possible. With powerful updates across the Amplitude Digital Analytics Platform, marketing teams can now move from scattered insights to full-funnel optimization—all in one place, and in real time.

Legacy tools can’t keep up

Adobe. Google Analytics. Most of the tools marketers use today weren’t built for modern digital experiences. They measure clicks and impressions, but not what users do next. They operate on delayed data and disconnected systems. And they stop where real growth begins—inside the product.

That disconnect leaves marketing teams guessing. They can’t see what’s actually driving ROI or where conversions break down. They’re stuck waiting on data teams, relying on engineers, and launching campaigns based on lagging indicators or a hunch.

Get full-funnel and real-time insights

Amplitude is built differently. From the start, our platform was designed to track user behavior—not just surface-level engagement—and connect it directly to business outcomes. With our latest updates, we’re giving marketers the same power product teams have had for years: real-time visibility, built-in experimentation, and the ability to act on behavior as it happens.

Here’s what that unlocks:

Maximize conversions by fixing friction

You’ve done the work to bring users to your site. But what happens next?

Most tools can’t tell you where users hesitate, rage click, or give up. With Amplitude, marketers can now watch sessions, spot drop-off points, and make real-time optimizations—without relying on developer teams or waiting weeks to test a change.

What’s new:

• Session Replay and frustration analytics (coming soon) built into the analytics workflow
• Heatmaps to identify dead zones and engagement gaps
• Web Experimentation updates like holdout testing and navigation mode to validate changes

Improve ROI with smarter campaigns

Your ads are getting clicks. But are they getting customers?

With Amplitude, you can connect campaign data to what users actually do—so you can see which channels drive conversions, where engagement falls off, and how each campaign contributes to revenue and retention.

What’s new:

• Out-of-the-box campaign dashboards linked to revenue
• Entry analysis to understand visitor intent and optimize conversion outcomes
• Unified view of ad performance and in-product behavior

Target your audience with precision

Personalization isn’t just about using a name in an email—it’s about responding to real behavior in the moment.

With real-time cohorting and native integrations to platforms like Braze, Segment, and top ad networks, Amplitude lets you target users based on what they’ve actually interacted with, not what you assume they’re interested in.

What’s new:

• Dynamic cohorts that update in real time
• Integrate with Braze, LinkedIn, TikTok, Twitter, and more
• Behavior-based targeting for calls to action, banners, and lifecycle messaging

Marketing that doesn’t make you wait

Marketers can’t afford to wait for insights. They need to know what’s working now—and what to fix next. With Amplitude, you don’t need to stitch together data from disparate systems, run manual and complicated reports, or guess your way through the funnel. You get the visibility and control to make better decisions, faster.

This is where marketing is headed: faster execution, smarter measurement, and tighter alignment with product. That’s the shift we’re powering at Amplitude.